#RakshaBandhan trends on Twitter worldwide; brands run contests and connect with consumers

As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

e4m by exchange4media Staff
Published: Aug 8, 2017 7:39 AM  | 2 min read

Raksha Bandhan marks the beginning of the festive season. Independence Day and Ganesh Chaturthi are just around the corner and it seems like Indian festivals are already creating a wave on social media around the world. #RakshaBandhan was trending worldwide on Twitter along with topics like #GamesOfThrones. On Facebook too “Raksha Bandhan” was trending by noon yesterday. #RakshaBandhan was also trending in India. 

The news of numerous widows from Vrindavan tying Rakhis on PM Narendra Modi’s wrist and him celebrating the day with school children was trending above all other stories.  

Brands like Tupperware India had creative posts for the occasion on their facebook page, watch it here.  




Celebrity Chef Sanjeev Kapoor took to Facebook and urged users to download his app and participate in a contest to win merchandise. 

On Twitter, Xiaomi ran a spin a wheel contest for a gift people would like to give their siblings and lucky winners would win a gift. The contest had many takers as responses kept flooding in. 

Samsung too took the opportunity to interact with its customers and share a screenshot with their siblings. 

Red Chillies Entertainment promoted their new release “Jab Harry Met Sejal” by encouraging siblings to watch the movie. Yashraj Films on the other hand sprinkled a little sense of humour from another SRK starrer “Rab Ne Bana Di Jodi.”

Mumbai Indians and Colours TV also made their presence felt on Twitter with Raksha Bandhan posts. 

The festive fervour has brought brands and celebrities on various social platforms to connect with their consumers or fans. While #GameOfThrones dropped out of the trending list by evening, #RakshaBandhan was still going strong on it along with #Rakhi trending in India by evening yesterday. 


The presence of brands that connect with India and a large number of Indian users on twitter and Facebook makes it impossible for Indian festivals to not be the news on social media.

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