raksha-bandhan
Trends?blur=25

The Raksha Bandhan campaign by Brave New World has seen the brand’s fanbase commenting with stories and anecdotes

exchange4media Staff Aug 14, 2019 4:58 PM

Raksha Bandhan?blur=25

We take a stock of some of the innovative campaigns that brands have come up with for this Raksha Bandhan

exchange4media Staff Aug 14, 2019 7:26 AM

IGP Raksha Bandhan?blur=25

The campaign was released across TV, digital as well as IGP.com's social media channels in India and international markets like USA, Canada, UK, Europe, Singapore

exchange4media Staff Jul 20, 2019 9:29 AM

?blur=25

ICICI Lombard asked brothers if they are truly fit protect their sisters by taking them through a fitness challenge

exchange4media Staff Aug 27, 2018 4:33 PM

?blur=25

This year, brands melted hearts with emotional but progressive storytelling through their Raksha Bandhan ads

exchange4media Staff Aug 25, 2018 9:30 AM

?blur=25

The “Ek Rakhi Fauji ke Naam” campaign collected 2,99,446 rakhis for soldiers at Akhnoor

exchange4media Staff Aug 8, 2017 11:17 AM

?blur=25

As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

exchange4media Staff Aug 8, 2017 7:39 AM

?blur=25

From emotional to progressive storytelling, brands spin heartwarming tales with unique Raksha Bandhan ads

exchange4media Staff Aug 7, 2017 7:57 AM

Amazon, Videocon, Postpickle, MakeMyTrip, release innovative Rakshabandhan campaigns?blur=25

From gift cards, TVC to digital videos, brands create communication to highlight the uniqueness of the brother-sister bond

Sarmistha Neogy Aug 28, 2015 9:19 AM

Postpickle's new Rakshabandhan campaign tells brothers not to use swear word 'B----C--D'?blur=25

The video, conceptualised by Ogilvy & Mather, urges brothers to give up the expletive as a gift to their sisters

Sarmistha Neogy Aug 26, 2015 7:48 AM

Rajasthanpatrika.com celebrates Raksha Bandhan with #SelfieWithSister contest?blur=25

The digital division of the Hindi daily newspaper has launched a pre-Raksha Bandhan photo contest to celebrate the bond between brothers and sisters

exchange4media Staff Jul 25, 2015 11:44 AM

Brand activity remains subdued during Raksha Bandhan this year?blur=25

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as

Ankur Singh Aug 12, 2014 9:16 AM

Dainikbhaskar.com seeks to empower women with 'Save Our Sisters' campaign?blur=25

To raise the voice of millions of women across the nation against their plight, Dainikbhaskar.com has initiated a dedicated 'Save Our Sisters' (SOS) campaign on the occasion of Raksha Bandhan

exchange4media Staff Aug 9, 2014 10:08 AM

Guest Column:  Creating ‘happily ever after’?blur=25

Great stories aren’t created by the swish of a wand. There is a storyteller’s code that brings the story to life, says Vijay Subramaniam of Disney-UTV

Vijay Subramaniam Feb 12, 2013 7:01 PM