The 360-degree campaign has been released in multiple languages on digital platforms

exchange4media Staff Aug 14, 2022 6:00 PM


#BandhanBharoseKa showcases a role reversal between siblings and journeys through their relationship as it evolves at different stages of life

exchange4media Staff Aug 14, 2022 4:00 PM


From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way

Mansi Sharma Aug 11, 2022 9:05 AM

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The creative concepts and screenplays for the campaign have been written by DDB Mudra

exchange4media Staff Aug 9, 2022 12:06 PM


The feature film talks about how lives are a ‘gullak of memories’

exchange4media Staff Aug 6, 2022 8:30 AM


The #CloserWithMelorra campaign shows a brother recollecting the times his sister was there for him

exchange4media Staff Jul 30, 2022 8:43 AM

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Launches edutainment platform Kinder Digital Hub for kids to promote the significance of the festival

exchange4media Staff Jul 30, 2022 8:04 AM


Suraksha Bandhan Season 2 aimed towards extending gratitude towards the truck drivers for their tireless services while also ensuring their safety considering the ongoing situation

exchange4media Staff Aug 4, 2020 3:41 PM


The campaign for ‘House of Pataudi' pays tribute to brother-sister bond, while highlighting the relevance of the brand, on Raksha Bandhan

exchange4media Staff Aug 3, 2020 12:33 PM

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Conceptualized by What’s Your Problem Brand Solutions Pvt. Ltd., the social media-led campaign renames the festival and reaches out to celebrities with a heartwarming message

exchange4media Staff Aug 1, 2020 9:00 PM

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The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service

exchange4media Staff Aug 1, 2020 9:43 AM

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The film reimagines what it means to 'protect one's sister' in today with social distancing

exchange4media Staff Aug 1, 2020 9:19 AM

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The company has made a series of creatives with #NokJhokBandhan to keep the audience engaged through fun posts, contests, and unboxing videos on Facebook, Instagram, YouTube, and Twitter

exchange4media Staff Jul 28, 2020 12:56 PM

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The ad is in line with the company's philosophy of sparking conversations on what it means to be a man in modern times

exchange4media Staff Jul 27, 2020 4:33 PM

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Samsung has launched the #AddMoreMithas social media contest on Facebook, Twitter and Instagram

exchange4media Staff Jul 27, 2020 1:21 PM


Conceptualized by Tanishq and WYP Brand Solutions, the film equates a brother-sister bond to a nurse-patient relationship

exchange4media Staff Jul 27, 2020 12:31 PM


The Raksha Bandhan campaign by Brave New World has seen the brand’s fanbase commenting with stories and anecdotes

exchange4media Staff Aug 14, 2019 4:58 PM