raksha-bandhan
The ad drew flak for the actor’s Indo-Western styling in a rakhi campaign, but many defended it by calling it a contemporary expression
e4m Staff Aug 25, 2026 11:42 AM
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
Aryendra Khan Aug 8, 2026 9:36 AM
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
The campaign is developed in partnership with Ogilvy India and Wavemaker
e4m Staff Aug 9, 2025 12:32 PM
A look at Rakhi 2025 ads—blending emotion, creativity and cultural insight to showcase how brands captured the spirit of siblinghood with memorable storytelling
Soumya Gawri Aug 9, 2025 8:42 AM
As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver rakhis on Instamart
Moving beyond nostalgic narratives, brands are challenging conventional roles and expanding cultural definitions to create more relevant and resonant campaigns for a new generation of consumers
Aryendra Khan Aug 8, 2025 9:26 AM
Conceptualised by Talented, the film explores the layered dynamic between siblings
Led by Ahsaas Channa, the multi-video campaign and WhatsApp activation captures the sibling bond and how Myntra is helping siblings find unique gifts this Rakhi
The campaign ‘The Circle of Shaq’ showcases the banter between family members
e4m Staff Aug 6, 2025 12:25 PM
The activation drove a noticeable uptick in website engagement and brand mentions
This Raksha Bandhan campaign not only reinforces IGP’s leadership in the gifting space but also deepens its emotional connection with consumers
e4m Staff Jul 30, 2025 4:24 PM
Elevate: The Festive Edit, the latest edition of Lyxel&Flamingo’s marketing summit, was held in Gurgaon on July 18
NATIVE CONTENT Jul 25, 2025 3:56 PM
The film showcases the promise of mutual care and support, shielding each other from life’s challenges
e4m Staff Aug 20, 2024 3:56 PM
The campaign showcases how brothers can keep pace with their sister’s growing needs
e4m Staff Aug 19, 2024 5:27 PM
GreyMatters Communications & Consulting has marked 14 years in the PR industry with registration of trademark
e4m Staff Aug 19, 2024 5:15 PM
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
e4m Staff Aug 19, 2024 9:01 AM
The TVC showcases how the thread of Rakhi is more than a symbol but a commitment to cultivate the treasured togetherness of childhood
e4m Staff Aug 12, 2024 2:34 PM
To celebrate this occasion, the brand has curated a special "Threads of Love" hamper that is designed to symbolize the everlasting connection between siblings
e4m Staff Aug 10, 2024 5:51 PM
The campaign aims to elevate the brand perception of TMC from one that only caters to a mature audience to a brand that also appeals to younger generations
e4m Staff Aug 8, 2024 12:59 PM
With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos
e4m Staff Aug 7, 2024 12:57 PM
The narrative of the campaign is inspired by the iconic & nostalgic statement "Main Samay Hu" from the mythology series Mahabharata
The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019
exchange4media Staff Aug 31, 2023 3:35 PM
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
Tanzila Shaikh Aug 30, 2023 6:37 PM
The film beautifully encapsulates how the festival resonates with people from all walks of life, reaffirming the belief that the spirit of protection knows no boundaries
exchange4media Staff Aug 30, 2023 4:11 PM
The campaign ‘Unseen Bonds’ captures siblings' bond set in modern times
exchange4media Staff Aug 30, 2023 2:05 PM
This initiative is an extension of the #PyarKaMeethaBandhan campaign
exchange4media Staff Aug 22, 2023 4:07 PM
The campaign is centred on the profound love shared between brothers and sisters, capturing the essence of the special occasion
exchange4media Staff Jul 27, 2023 3:03 PM
The 360-degree campaign has been released in multiple languages on digital platforms
exchange4media Staff Aug 14, 2022 6:00 PM
#BandhanBharoseKa showcases a role reversal between siblings and journeys through their relationship as it evolves at different stages of life
exchange4media Staff Aug 14, 2022 4:00 PM
From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way
Mansi Sharma Aug 11, 2022 9:05 AM
The creative concepts and screenplays for the campaign have been written by DDB Mudra
exchange4media Staff Aug 9, 2022 12:06 PM
The feature film talks about how lives are a ‘gullak of memories’
exchange4media Staff Aug 6, 2022 8:30 AM
The #CloserWithMelorra campaign shows a brother recollecting the times his sister was there for him
exchange4media Staff Jul 30, 2022 8:43 AM
Launches edutainment platform Kinder Digital Hub for kids to promote the significance of the festival
exchange4media Staff Jul 30, 2022 8:04 AM
The heart-warming digital film conceptualised by Tanishq and Webchutney
exchange4media Staff Aug 17, 2021 11:13 AM
#MyFirstRakhi campaign will be led with a TVC created by Ogilvy India
exchange4media Staff Aug 16, 2021 3:38 PM
Suraksha Bandhan Season 2 aimed towards extending gratitude towards the truck drivers for their tireless services while also ensuring their safety considering the ongoing situation
exchange4media Staff Aug 4, 2020 3:41 PM
The campaign for ‘House of Pataudi' pays tribute to brother-sister bond, while highlighting the relevance of the brand, on Raksha Bandhan
exchange4media Staff Aug 3, 2020 12:33 PM
Conceptualized by What’s Your Problem Brand Solutions Pvt. Ltd., the social media-led campaign renames the festival and reaches out to celebrities with a heartwarming message
exchange4media Staff Aug 1, 2020 9:00 PM
The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service
exchange4media Staff Aug 1, 2020 9:43 AM
The film reimagines what it means to 'protect one's sister' in today with social distancing
exchange4media Staff Aug 1, 2020 9:19 AM