raksha-bandhan
Trends

The Raksha Bandhan campaign by Brave New World has seen the brand’s fanbase commenting with stories and anecdotes

exchange4media Staff Aug 14, 2019 4:58 PM

Raksha Bandhan

We take a stock of some of the innovative campaigns that brands have come up with for this Raksha Bandhan

exchange4media Staff Aug 14, 2019 7:26 AM

IGP Raksha Bandhan

The campaign was released across TV, digital as well as IGP.com's social media channels in India and international markets like USA, Canada, UK, Europe, Singapore

exchange4media Staff Jul 20, 2019 9:29 AM

ICICI Lombard asked brothers if they are truly fit protect their sisters by taking them through a fitness challenge

exchange4media Staff Aug 27, 2018 4:33 PM

This year, brands melted hearts with emotional but progressive storytelling through their Raksha Bandhan ads

exchange4media Staff Aug 25, 2018 9:30 AM

The “Ek Rakhi Fauji ke Naam” campaign collected 2,99,446 rakhis for soldiers at Akhnoor

exchange4media Staff Aug 8, 2017 11:17 AM

As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

exchange4media Staff Aug 8, 2017 7:39 AM

From emotional to progressive storytelling, brands spin heartwarming tales with unique Raksha Bandhan ads

exchange4media Staff Aug 7, 2017 7:57 AM

Amazon, Videocon, Postpickle, MakeMyTrip, release innovative Rakshabandhan campaigns

From gift cards, TVC to digital videos, brands create communication to highlight the uniqueness of the brother-sister bond

Sarmistha Neogy Aug 28, 2015 9:19 AM

Postpickle's new Rakshabandhan campaign tells brothers not to use swear word 'B----C--D'

The video, conceptualised by Ogilvy & Mather, urges brothers to give up the expletive as a gift to their sisters

Sarmistha Neogy Aug 26, 2015 7:48 AM

Rajasthanpatrika.com celebrates Raksha Bandhan with #SelfieWithSister contest

The digital division of the Hindi daily newspaper has launched a pre-Raksha Bandhan photo contest to celebrate the bond between brothers and sisters

exchange4media Staff Jul 25, 2015 11:44 AM

Brand activity remains subdued during Raksha Bandhan this year

Advertisers decided to skip the tried-and-tested topical advertising formula in their campaigns for Raksha Bandhan this year. exchange4media takes a look at what brands such as

Ankur Singh Aug 12, 2014 9:16 AM

Dainikbhaskar.com seeks to empower women with 'Save Our Sisters' campaign

To raise the voice of millions of women across the nation against their plight, Dainikbhaskar.com has initiated a dedicated 'Save Our Sisters' (SOS) campaign on the occasion of Raksha Bandhan

exchange4media Staff Aug 9, 2014 10:08 AM

Guest Column:  Creating ‘happily ever after’

Great stories aren’t created by the swish of a wand. There is a storyteller’s code that brings the story to life, says Vijay Subramaniam of Disney-UTV

Vijay Subramaniam Feb 12, 2013 7:01 PM

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