Automated savings app Gullak launches Raksha Bandhan campaign

The feature film talks about how lives are a ‘gullak of memories’

e4m by exchange4media Staff
Published: Aug 6, 2022 8:30 AM  | 1 min read
Gullak

Savings and investment platform Gullak has announced the launch of a new campaign – Rishton ki Gullak, ahead of Raksha Bandhan.

The feature film captures the essence of the brother – sister relationship and how their lives are a “Gullak of memories”.

Commenting on the digital film, Naimisha Rao, Co-founder, Gullak, said: “Relationships have been an integral part of the Indian culture, and Rakshabandhan encompasses its essence brilliantly. This film aims to remind us of the wonderful Gullak of memories that is locked in our hearts and fuels our bonds. There can’t be a more apt metaphor than Gullak for small investments that cement our long term relationships & for small investments that secure our future.”

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