From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way

Mansi Sharma Aug 11, 2022 9:05 AM

Gulf Oil?blur=25

The creative concepts and screenplays for the campaign have been written by DDB Mudra

exchange4media Staff Aug 9, 2022 12:06 PM


The feature film talks about how lives are a ‘gullak of memories’

exchange4media Staff Aug 6, 2022 8:30 AM


The campaign conceptualized by Media Monk features actor Adah Sharma

exchange4media Staff Jul 23, 2022 6:00 PM

Rakhi sharma?blur=25

She has worked with companies like American Express, Reliance Broadcast Network, and Percept

exchange4media Staff Jul 21, 2021 3:22 PM


Starting 21st May, ADMC will provide learning opportunities to those interested in learning the different aspects of digital marketing

exchange4media Staff May 11, 2020 7:39 PM

World Energy Conservartion Day?blur=25

We take a look at what Indian brands are doing to support the government's sustainability initiatives to promote energy conservation

Shreshtha Verma Dec 14, 2019 9:19 AM


The brand created the rakhis in partnership with National Association for the Blind India

exchange4media Staff Aug 16, 2019 1:59 PM


Kinetic has installed life-size billboards for the campaign across major traffic junctions in 16 cities

exchange4media Staff Aug 16, 2019 1:19 PM


The campaign conceptualised by Togglehead appreciates the efforts of all unsung heroes

exchange4media Staff Aug 14, 2019 2:44 PM

Sam Mallikarjunan?blur=25

Mallikarjunan will be responsible for driving the global market engagement, expansion and for channelizing revenue operations for Flock, both globally and in India

exchange4media Staff Feb 6, 2019 4:15 PM


As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

exchange4media Staff Aug 8, 2017 7:39 AM


The multi-pronged campaign highlights the importance of buckling up before driving in association with the Mumbai lady cops

exchange4media Staff Aug 7, 2017 2:51 PM

STAR India takes brand STAR beyond television?blur=25

The Network has associated with ‘Smaaash’, an entertainment centre that will provide international quality cricket experience to sport buffs

exchange4media Staff Nov 7, 2012 7:01 PM