rakhi
Lalit Gattani, Deepak Chaudhary, Sagar Pingali, Rakhi Kankaria, Rajeev Jain in race for the top position
e4m Staff Jun 25, 2026 2:59 PM
A look at Rakhi 2025 ads—blending emotion, creativity and cultural insight to showcase how brands captured the spirit of siblinghood with memorable storytelling
Soumya Gawri Aug 9, 2025 8:42 AM
Moving beyond nostalgic narratives, brands are challenging conventional roles and expanding cultural definitions to create more relevant and resonant campaigns for a new generation of consumers
Aryendra Khan Aug 8, 2025 9:26 AM
Led by Ahsaas Channa, the multi-video campaign and WhatsApp activation captures the sibling bond and how Myntra is helping siblings find unique gifts this Rakhi
Guest Column: Dr Rakhi Tripathi, Associate Professor and Area Chair (Information Systems and Analytics) at FORE School of Management, Delhi, writes about the immense potential that social media holds
Dr Rakhi Tripathi Aug 6, 2025 5:00 PM
Recent ads have seen eclectic elements from India's rich and vibrant popular culture to seize a sizable part of the customer's mindspace
Soumya Gawri Jan 11, 2025 9:24 AM
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
e4m Staff Aug 19, 2024 9:01 AM
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Both brand films, Light Up Your Rakshabandhan and #MaketheMmmmomentperfect, will be leveraged across social & digital platforms
The narrative of the campaign is inspired by the iconic & nostalgic statement "Main Samay Hu" from the mythology series Mahabharata
The film underscores the importance of belief and how a simple thread can empower one to achieve what seems difficult
e4m Staff Jul 20, 2024 4:00 PM
In the campaign, FNP and Soha talk about how the brand makes rakhi special no matter where the brother is
exchange4media Staff Aug 21, 2023 2:17 PM
The Rakhi campaign for Mondelez has been created by Ogilvy India
exchange4media Staff Aug 17, 2023 4:24 PM
The digital campaign features Rhea Kapoor & Harshvarrdhan Kapoor
exchange4media Staff Aug 13, 2022 12:00 PM
From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a long way
Mansi Sharma Aug 11, 2022 9:05 AM
The creative concepts and screenplays for the campaign have been written by DDB Mudra
exchange4media Staff Aug 9, 2022 12:06 PM
The campaign has been conceptualised and executed by BBH India
exchange4media Staff Aug 7, 2022 6:00 PM
The feature film talks about how lives are a ‘gullak of memories’
exchange4media Staff Aug 6, 2022 8:30 AM
The campaign conceptualized by Media Monk features actor Adah Sharma
exchange4media Staff Jul 23, 2022 6:00 PM
#BestSaidWithSkinn campaign is conceptualized by Ogilvy South
exchange4media Staff Aug 21, 2021 8:27 AM
She has worked with companies like American Express, Reliance Broadcast Network, and Percept
exchange4media Staff Jul 21, 2021 3:22 PM
Starting 21st May, ADMC will provide learning opportunities to those interested in learning the different aspects of digital marketing
exchange4media Staff May 11, 2020 7:39 PM