Godrej L’Affaire celebrates #RespectAllBandhans with digital film

The video will be amplified by digital content creators

e4m by exchange4media Staff
Published: Aug 14, 2022 2:00 PM  | 1 min read

On the occasion of Raksha Bandhan, Godrej Industries Limited, through its brand-agnostic lifestyle platform – Godrej L’Affaire, has launched a digital film which encourages people to look at every relationship with love and respect.

Conceptualised by the Godrej Brand & Communications team, the film aims to foster love, dignity and care with everyone just like the brother-sister bond which is celebrated on the auspicious day of Raksha Bandhan.

The video features influencers Simone Khambatta, Salil Acharya and Shashank Sanghvi who beautifully convey the powerful message of spreading love and respect for everyone, every day.

Speaking on the film, Sujit Patil, Vice President and Head- Corporate Brand and Communication, Godrej Industries Limited and Associate Companies said, “Humanity, respect and dignity are integral to one's nature. The new digital film #RespectAllBandhans aims to spread a message to not only pledge love and protection for our siblings on this Raksha Bandhan, but also to extend this love and respect to every single person every day as they too are someone’s loved ones. It is this goodness that will make our nation even stronger.”

This video will be amplified by digital content creators.

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