Siblings Athiya and Ahaan Shetty come together for Titan SKINN’s Rakhi ad

The campaign plays on the warmth of ‘silly’ gifts shared by brothers

by e4m Staff
Published: Aug 2, 2025 7:26 AM | 1 min read

Athiya Shetty, Ahaan Shetty, Titan SKINN, Rakhi

This Raksha Bandhan, SKINN- House of TITAN brings alive the playful relationship between siblings in a new campaign film featuring real-life siblings Athiya Shetty and Ahaan Shetty.

The film gently nudges audiences to move beyond generic Rakhi gifting and choose something truly meaningful. After all, no one knows you quite like your sibling does.

Titled “Gift SKINN, to the one you know by heart,” the heart of the film lies in its relatability. It opens with the Shetty siblings teasing each other over years of hilariously “silly” gifts — from quirky mugs to not-so-subtle T-shirts. But this year, Ahaan surprises his sister with a thoughtful SKINN fragrance gift set featuring Celeste and Celeste Beyond, turning a moment of laughter into something unexpectedly emotional. It’s in this shift from banter to warmth, that the campaign finds its voice.

“Sibling gifting is often rooted in nostalgia, and inside jokes but rarely in true thoughtfulness,” said Urvashi Jain, Brand Head – Fragrances, Titan Company Limited. “This year, we wanted to reposition fragrance as more than just a gift; but a reflection of how deeply you know someone. With Athiya and Ahaan, we found the perfect lens to bring this emotional nuance alive.