samsung-india

Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV

Naziya Alvi Rahman 16-May-2019

The campaign #IndiaReadyAction urges Gen Z & millennials in India to share up to 60 sec videos of their vision of real India to break any stereotypes that may exist about the country

exchange4media Staff 09-May-2019

A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff 06-November-2018

While some ads kept up with the spirit of Independence Day and Friendship Day, others depicted wanderlust, budget purchase and even IoT

exchange4media Staff 01-October-2018

The film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their lives

exchange4media Staff 24-September-2018

Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman 28-July-2018

From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

exchange4media Staff 10-May-2018

From the comeback of Amazon’s Chonkpur Cheetahs to LinkedIn launching their first TV commercial to be played during IPL, a slew of ads have been doing rounds just in time

exchange4media Staff 10-April-2018

As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

exchange4media Staff 08-August-2017

‘We’ll Take Care of You, Wherever You Are’ campaign reaches milestone within seven weeks of its launch

exchange4media Staff 22-February-2017

The campaign conceptualised by Cheil India was unveiled across 50 television channels supported by print, across cities and digital

exchange4media Staff 06-January-2017

In 2014, around 72% of TV advertising for this category used to come from the top 6 players, i.e., Samsung India Electronics Ltd, Nokia Corporation, Panasonic India Pvt Ltd, Intex Technologies (India), Micromax Informatics Ltd & Syntech Technology Pvt Ltd.

exchange4media Staff 17-November-2015

Mishra's previous stints include working for Lok Sabha TV as CEO, STAR TV as Manager - Programming, Zee TV as Senior Manager - Corporate & Hindustan Times as Sub Editor

exchange4media Staff 11-August-2014

Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)

Abhinn Shreshtha 12-July-2014

Sen, CEO, ZenithOptimedia is set to exit the agency, highly placed industry sources have confirmed, who added that he is joining Samsung India, where he will report to Marketing Head Ranjiv Singh

exchange4media Staff 05-May-2014

In his new role, Singh will head the marketing function for the brand across categories. He moves from Hewlett Packard India, where he was Head - Marketing PPS

exchange4media Staff 15-April-2014

In his new role, Singh will head the marketing function for the brand across categories. He moves from Hewlett Packard India, where he was Head - Marketing PPS

exchange4media Staff 15-April-2014

The company has called for a multi-agency pitch, which is said to take place next week. The account size is estimated to be upwards of Rs 400 crore

Priyanka Mehra 27-November-2013

“A tremendous opportunity lies with today’s connected eco-system,” feel industry experts

Twishy 31-October-2012

Top bloggers from 20 nations will write posts and produce a daily show throughout the London Olympic Games using Samsung products

Shree Lahiri 06-July-2012

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