samsung-india
The move reflects an increasingly common collaboration model in India's advertising ecosystem, where lead agencies partner with specialist media networks to deliver large, integrated mandates
Imran Fazal Jun 26, 2026 1:46 PM
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
Publicis Groupe’s Starcom was the other finalist in the review process
e4m Staff May 29, 2026 3:41 PM
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
e4m Staff May 18, 2026 5:29 PM
Babbar, who previously served as Vice President for the mobile division, has taken on the role of Head of Sales & Marketing, MX Business, Samsung India
While Cheil has been a long-standing global partner for Samsung, this is the first time the agency has pitched for a significantly expanded mandate covering the full media mix
Imran Fazal Mar 23, 2026 4:01 PM
While Lodestar handles Samsung India’s duties for TV, print and outdoor, Cheil SWA manages retail and digital
e4m Staff Jan 16, 2026 10:16 AM
Mohandeep Singh will be the Head - Sales, Marketing & Operations for Consumer Electronics business, while Raju Pullan will be the new Head - Sales & Retail for Mobile business, among others
exchange4media Staff Dec 29, 2021 6:30 PM
This campaign, written and directed by filmmaker Ayan Mukerji, shows the actor embarking on a journey with designer Masaba Gupta to create a unique sustainable, upcycled dress
exchange4media Staff Oct 26, 2021 1:35 PM
To further create awareness about Global Goals, actor Alia Bhatt will work with Samsung India and use foldable devices to contribute to India's relevant causes through the SGG app
exchange4media Staff Oct 14, 2021 4:28 PM
The company will provide USD 2 million worth of medical supplies, including 100 Oxygen Concentrators, 3,000 Oxygen Cylinders and 1 million LDS syringes to Uttar Pradesh and Tamil Nadu
exchange4media Staff May 4, 2021 3:36 PM
Over the last few months, Samsung has also contributed INR 20 crore to Union and State Governments in India
exchange4media Staff Jun 4, 2020 12:27 PM