Mohandeep Singh will be the Head - Sales, Marketing & Operations for Consumer Electronics business, while Raju Pullan will be the new Head - Sales & Retail for Mobile business, among others

exchange4media Staff Dec 29, 2021 6:30 PM

This campaign, written and directed by filmmaker Ayan Mukerji, shows the actor embarking on a journey with designer Masaba Gupta to create a unique sustainable, upcycled dress

exchange4media Staff Oct 26, 2021 1:35 PM

To further create awareness about Global Goals, actor Alia Bhatt will work with Samsung India and use foldable devices to contribute to India's relevant causes through the SGG app

exchange4media Staff Oct 14, 2021 4:28 PM

The company will provide USD 2 million worth of medical supplies, including 100 Oxygen Concentrators, 3,000 Oxygen Cylinders and 1 million LDS syringes to Uttar Pradesh and Tamil Nadu

exchange4media Staff May 4, 2021 3:36 PM

Over the last few months, Samsung has also contributed INR 20 crore to Union and State Governments in India

exchange4media Staff Jun 4, 2020 12:27 PM

HDFC Bank, BRU Coffee, Clinic Plus, Amazon, Xiaomi and Harpic India also clinch top spots

exchange4media Staff Dec 13, 2019 8:32 AM

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

Agarwal has worked with brands like Samsung India, Hewlett-Packard India and Times Internet

exchange4media Staff Jul 25, 2019 4:58 PM

Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV

Naziya Alvi Rahman May 16, 2019 3:32 PM

The campaign #IndiaReadyAction urges Gen Z & millennials in India to share up to 60 sec videos of their vision of real India to break any stereotypes that may exist about the country

exchange4media Staff May 9, 2019 4:52 PM

A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff Nov 6, 2018 9:08 AM

While some ads kept up with the spirit of Independence Day and Friendship Day, others depicted wanderlust, budget purchase and even IoT

exchange4media Staff Oct 1, 2018 10:13 AM

The film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their lives

exchange4media Staff Sep 24, 2018 6:45 PM

Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman Jul 28, 2018 9:51 AM

From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

exchange4media Staff May 10, 2018 9:00 AM

From the comeback of Amazon’s Chonkpur Cheetahs to LinkedIn launching their first TV commercial to be played during IPL, a slew of ads have been doing rounds just in time

exchange4media Staff Apr 10, 2018 8:56 AM

As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

exchange4media Staff Aug 8, 2017 7:39 AM

‘We’ll Take Care of You, Wherever You Are’ campaign reaches milestone within seven weeks of its launch

exchange4media Staff Feb 22, 2017 5:19 PM

The campaign conceptualised by Cheil India was unveiled across 50 television channels supported by print, across cities and digital

exchange4media Staff Jan 6, 2017 8:17 AM

In 2014, around 72% of TV advertising for this category used to come from the top 6 players, i.e., Samsung India Electronics Ltd, Nokia Corporation, Panasonic India Pvt Ltd, Intex Technologies (India), Micromax Informatics Ltd & Syntech Technology Pvt Ltd.

exchange4media Staff Nov 17, 2015 12:33 AM