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Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

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Agarwal has worked with brands like Samsung India, Hewlett-Packard India and Times Internet

exchange4media Staff Jul 25, 2019 4:58 PM

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Digital duties remain with Cheil while Lodestar UM will handle all offline duties, including TV

Naziya Alvi Rahman May 16, 2019 3:32 PM

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The campaign #IndiaReadyAction urges Gen Z & millennials in India to share up to 60 sec videos of their vision of real India to break any stereotypes that may exist about the country

exchange4media Staff May 9, 2019 4:52 PM

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A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff Nov 6, 2018 9:08 AM

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While some ads kept up with the spirit of Independence Day and Friendship Day, others depicted wanderlust, budget purchase and even IoT

exchange4media Staff Oct 1, 2018 10:13 AM

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The film tells a heart-warming story of the relationship between a mother and daughter, and how Bixby Voice Assistant helps transform their lives

exchange4media Staff Sep 24, 2018 6:45 PM

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Samsung India has called for a media review and has invited pitches from leading agencies including GroupM, Omnicom Media Group and Dentsu Ageis Group along with its existing agency Lodestar.

Naziya Alvi Rahman Jul 28, 2018 9:51 AM

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From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

exchange4media Staff May 10, 2018 9:00 AM

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From the comeback of Amazon’s Chonkpur Cheetahs to LinkedIn launching their first TV commercial to be played during IPL, a slew of ads have been doing rounds just in time

exchange4media Staff Apr 10, 2018 8:56 AM

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As the festive season begins, Raksha Bandhan has already left its mark on Twitter as #RakshaBandhan trended the entire day on Twitter worldwide

exchange4media Staff Aug 8, 2017 7:39 AM

Samsung India customer service campaign crosses 100 million views on YouTube?blur=25

‘We’ll Take Care of You, Wherever You Are’ campaign reaches milestone within seven weeks of its launch

exchange4media Staff Feb 22, 2017 5:19 PM

Samsung India Service campaign goes viral, crosses more than 17 million views on YouTube?blur=25

The campaign conceptualised by Cheil India was unveiled across 50 television channels supported by print, across cities and digital

exchange4media Staff Jan 6, 2017 8:17 AM

S-Group Insights: Smartphone advertising increases by 16 % since 2013; Samsung top spender?blur=25

In 2014, around 72% of TV advertising for this category used to come from the top 6 players, i.e., Samsung India Electronics Ltd, Nokia Corporation, Panasonic India Pvt Ltd, Intex Technologies (India), Micromax Informatics Ltd & Syntech Technology Pvt Ltd.

exchange4media Staff Nov 17, 2015 12:33 AM

Former CEO of Lok Sabha TV Rajiv Mishra joins Samsung as VP, Media?blur=25

Mishra's previous stints include working for Lok Sabha TV as CEO, STAR TV as Manager - Programming, Zee TV as Senior Manager - Corporate & Hindustan Times as Sub Editor

exchange4media Staff Aug 11, 2014 7:58 AM

Aman Malhotra joins Google India from Samsung?blur=25

Malhotra has joined Google India as part of their brand solutions team. He moves from Samsung India, where he was Digital Marketing Head (Mobile)

Abhinn Shreshtha Jul 12, 2014 8:57 AM

Satyajit Sen to bid adieu to ZO, to join Samsung India?blur=25

Sen, CEO, ZenithOptimedia is set to exit the agency, highly placed industry sources have confirmed, who added that he is joining Samsung India, where he will report to Marketing Head Ranjiv Singh

exchange4media Staff May 5, 2014 7:53 AM

Ranjiv Singh joins Samsung India as Marketing Head?blur=25

In his new role, Singh will head the marketing function for the brand across categories. He moves from Hewlett Packard India, where he was Head - Marketing PPS

exchange4media Staff Apr 15, 2014 10:10 AM

Ranjiv Singh joins Samsung India as Marketing Head?blur=25

In his new role, Singh will head the marketing function for the brand across categories. He moves from Hewlett Packard India, where he was Head - Marketing PPS

exchange4media Staff Apr 15, 2014 8:33 AM

Samsung India scouts for media partner?blur=25

The company has called for a multi-agency pitch, which is said to take place next week. The account size is estimated to be upwards of Rs 400 crore

Priyanka Mehra Nov 27, 2013 8:03 AM