Eros International appoints Rafiq Gangjee as CMO
Former CMO Prerna Singh has now assumed a new role as VP - Talent & Short Films at Eros International
Eros International has appointed Rafiq Gangjee as its new CMO. Previously this role was carried out by Prerna Singh, who has now moved to the content team as VP - Talent & Short Films. She served as CMO of Eros since June 2014.
Eros International confirmed the development to exchange4media. "Rafiq Gangjee has joined us as Chief Marketing Officer and Prerna Singh will commence her new role of being part of Eros Now’s Content Team as VP - Talent & Short Films," informed a spokesperson.
Gangjee was earlier with Yash Raj Films where he served as Vice President, Marketing and Communications. He had joined the production house in 2007 as GM Marketing during which he worked in over 30 movies including ‘Ek Tha Tiger', ‘Dhoom 3’ and ‘Jab Tak Hai Jaan’ amongst others. He quit YRF in 2015. Prior to YRF, he was with Balaji Telefilms as Vice President. He also runs his own consultancy firm, Zabardast Communications, which he started in 1989. He devoted a considerable amount of time developing ad films- from conceptualisation to shooting and execution- and his clients include HUL, Videocon, Kenstar, Dilmah Tea (Sri Lanka, and its subsidiaries in several countries), Colgate, San Miguel, J&J, Škoda, Reckitt & Colman, amongst others.
His previous stints also include being a teacher at St. Xavier’s College, Mumbai; a Marketing Manager at a shipping company and later at advertising agencies as account director for several brands. Gangjee has also worked at Everest and Rediffusion-DY&R.
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