Date-wise News
Sidharth Ghosh to head ITW Playworx

The new media-communication arm willfocus on bringing path-breaking brand solutions for the new-age consumer

exchange4media Staff Jan 17, 2017 4:45 PM

DishTV salutes the armed forces

The DTH provider has launched a series of special offers for Jawansand their families as part of its campaign to laud their indomitable spirit

exchange4media Staff Jan 17, 2017 4:43 PM

Sharif D Rangnekar steps down as Chairman, Integral PR

Rangnekar led the firm as its CEO for over 10 years before taking over as its Chairman in 2015

Ruhail Amin Jan 17, 2017 4:36 PM

AdLift India spreads its wings with Mumbai base

The company plans to set up more offices worldwide in the near future.

exchange4media Staff Jan 17, 2017 2:33 PM

Harish Prabhu is new EPS COO

Prabhu is an extremely valuable addition to team EPS in this phase of transformation, says founder Mani Mamallan

exchange4media Staff Jan 17, 2017 1:15 PM

Hotstar announces exclusive content deal with Disney India for its Premium service

Latest Disney, Disney.Pixar, Marvel, and Lucasfilm movies will now be available on Hotstar in India via SVOD

exchange4media Staff Jan 17, 2017 12:07 PM

Ad industry join hands to fight violence against women; The Ad Club & AAAI to fund, launch campaign at Goafest 2017

The Advertising Club and the Advertising Association of India will release the campaign to call for entries on January 19, 2017. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on April 7 at the Goafest

exchange4media Staff Jan 17, 2017 9:17 AM

Doordarshan plans to provide 104 channels by March-end

The network's director general, Supriya Sahu said in media reports that Doordarshan also plans to come out with new set-top boxes having MPEC-4 technology

exchange4media Staff Jan 17, 2017 9:00 AM

In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

Ruhail Amin Jan 17, 2017 8:46 AM

The ambition is to be the primary destination in the OTT sector: Ajit Mohan, Hotstar

As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed

Madhuwanti Saha Jan 17, 2017 8:44 AM

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

Rohan Mehta Jan 17, 2017 8:25 AM

Rupa Frontline revamps brand identity, launches new logo

The new logo repositions Frontline as a young and fashion-forward brand

exchange4media Staff Jan 17, 2017 8:22 AM

Time spent in Social and Messaging apps in 2016 grew by an astounding 394% over 2015: Yahoo's Flurry Analytics mobile report

In previous years, all app categories grew in tandem, however, the story is different now with session and time-spent growth in some app categories occurring at the expense of others

exchange4media Staff Jan 17, 2017 8:20 AM

Facebook launches Journalism Project to arrest spread of fake news

Facebook is launching multiple programmes to collaborate with and learn from the news industry on how best to share and present news on the social media site

exchange4media Staff Jan 17, 2017 8:18 AM

Sony ROX HD will stand its own ground and become successful: NP Singh, SPN

Sony Pictures Networks India has set its eye on achieving leadership in the Hindi music space and grabbing a large market share with the launch of it second music channel, Sony ROX HD

exchange4media Staff Jan 17, 2017 8:16 AM

Amazon stirs outrage again with Mahatma Gandhi flip flops

Days after global e-commerce major Amazon was forced to stop the sale of Indian flag doormats, flip-flops depicting the face of Mahatma Gandhi appeared on the site triggering fresh outrage on Sunday

exchange4media Staff Jan 17, 2017 8:10 AM