Date-wise News
India TV declares another round of its mega conclave 'Chunav Manch' on UP elections

India TV Chairman and Editor-in-Chief Rajat Sharma shall punctuate the day’s proceedings by subjecting political bigwigs to tough questions in his unique interrogating style

exchange4media Staff Jan 23, 2017 7:05 PM

Z Living Network's new primetime reality block premieres January 2017 in the US

The line-up includes three new original series Altar’d, Finding Fido, and POPSUGAR Presents: Conquered, focused on all aspects of healthy living.

exchange4media Staff Jan 23, 2017 11:47 AM

Starcom India bags media mandate for Nickelodeon

The account win was the result of a multi-agency pitch which was initiated around four months ago

Priyanka Mehra Jan 23, 2017 9:06 AM

MY FM launches two new stations in Maharashtra

DB Corp’s radio station recently went live in Nashik and Jalgaon

exchange4media Staff Jan 23, 2017 8:45 AM

No service tax on digital advertising, industry experts put forth wishlist for Union Budget 2017

Experts are calling for a complete removal of service tax on digital advertising, and inclusion of print advertising in the tax ambit.

Venkata Susmita Biswas and Abhinn Shreshtha Jan 23, 2017 8:41 AM

Prime Time Awards: Short and long form advertising will co-exist: Sunil Kataria, Godrej India

Sunil Kataria, COO-Sales and Marketing SAARC, Godrej India, at the third edition of the Prime Time Awards, shared his views on the future of advertising. Kataria drew special attention to adapting video advertising to the digital space and the concept of native advertising

exchange4media Staff Jan 23, 2017 8:20 AM

Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush

Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world

Hitesh Chawla Jan 23, 2017 8:09 AM

Yatra unveils new brand identity to fuel the next decade of growth

New logo conveys a seamless travel experience delivered via Yatra’s new marketplace model

exchange4media Staff Jan 23, 2017 8:00 AM

AI adoption driving revenue growth for businesses: Infosys study

AI Maturity Index reveals that early adopters are already reaping the rewards and expect a 39 per cent revenue rise by 2020; 80 per cent of AI adopters will retain and retrain employees

exchange4media Staff Jan 23, 2017 7:57 AM

Prime Time Awards: 2017 is going to be the biggest year ever for media measurement in the country: C V L Srinivas

At the third edition of the exchange4media Prime Time Awards, C V L Srinivas, CEO of GroupM, South Asia, forecasted trends of 2017 and the opportunities it holds for the industry

Madhuwanti Saha Jan 23, 2017 7:55 AM

Prime Time Awards:We believe in ads not words: Josy Paul on winning Prime Time Luminary of the Year

At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year

exchange4media Staff Jan 23, 2017 7:48 AM

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