Authors
Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush

Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world

Hitesh Chawla Jan 23, 2017 8:09 AM