Date-wise News

BBC Reel will produce its own new bespoke, high-quality content with the mission to encourage audiences to look beyond their world

exchange4media Staff Oct 1, 2018 6:56 PM

The 360 degree campaign featuring Parineeti Chopra will go live across TV and digital media

exchange4media Staff Oct 1, 2018 6:28 PM

The 'Take it easy PharmEasy' campaign is a quirky rendition of the popular AR Rahman track 'Urvashi' from the movie Kadhalan

exchange4media Staff Oct 1, 2018 5:53 PM

Conceptualised by McCann Mumbai, the campaign aims to build awareness about the link between belly-fat and the risk of heart disease

exchange4media Staff Oct 1, 2018 3:14 PM

While some ads kept up with the spirit of Independence Day and Friendship Day, others depicted wanderlust, budget purchase and even IoT

exchange4media Staff Oct 1, 2018 10:13 AM

The standard metrics of measuring impact in print and on TV, digital & social media platforms are becoming conversation points, with experts pointing to a need for a re-look at the metric universe.

Ruhail Amin Oct 1, 2018 9:00 AM

Samsonite took the initiative to launch a campaign focusing on reviving the tourism in Kerala with an impactful video capturing the essence of every individual involved in the tourist sector

exchange4media Staff Oct 1, 2018 8:59 AM

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience's purchase journey through a digital campaign

Venkata Susmita Biswas Oct 1, 2018 8:58 AM

Kuldeep Chaudhary on how they are helping brands enhance their marketing and advertising strategies

Neethu Mohan Oct 1, 2018 8:56 AM

Foodpanda is going all out to expand its user base with its campaign called The Crave Party

Madhuwanti Saha Oct 1, 2018 8:55 AM

The Big Bang Awards for Excellence in Communication and Media were given away during a function held at The Ritz Carlton, Bangaluru on September 28

exchange4media Staff Oct 1, 2018 8:54 AM

Guest Column: Ramakant Khandelwal, Chief Marketing Officer, PAYBACK India explains how to keep the digital savvy customer engaged while telling your brand story

Ramakant Khandelwal Oct 1, 2018 8:52 AM

Lav Saksena will serve as the secretary general, while Shailesh Gupta of Mid Day will be the deputy president and L. Adimoolam of ‘Health and The Antiseptic’ the vice-president

exchange4media Staff Oct 1, 2018 6:57 AM