: Mindshare India, The Social Street win at Big Bang Awards 2018
The Big Bang Awards for Excellence in Communication and Media were given away during a function held at The Ritz Carlton, Bangaluru on September 28
The 23rd Edition of the Big Bang Awards by The Advertising Club Bangaluru brought to fore the rising talent pool in the advertising industry. Mindshare India bagged four Big Bang Awards including Media Agency of the Year, Digital Agency of the Year and Integrated Media Campaign of the Year. The Social Street once again bagged the Creative Agency of the Year Award. Hindustan Lever Limited Won the Client of the Year Award, winning across several categories.The awards received over 1150 entries from across the country this year.
The Big Bang Awards for Excellence in Communication and Media were given away during a function held at The Ritz Carlton, Bangaluru on September 28.
Hemant Mallik, Chief Executive, ITC Foods, in his keynote address said, “The advertising agencies have a bigger responsibility now in the internet era. The challenges posed by social media can undo a great advertising campaign. Agencies have to learn to respond to such challenges quickly and aggressively."
Commenting on the awards, Malavika Harita, Chairperson, Big Bang Awards Committee, said, “We have made every effort to recognise talent and acknowledge it. The fact that the Jury had a tough task at hand was evident from several new faces amongst the winners. Keeping in line with the #FortheLoveofAdvertising, the participants displayed it’s not merely a profession but a creative platform."
“I have a very old association with The Advertising Club Bengaluru having been its office bearer, I am glad that the Big Bang Awards have become such a coveted affair. I look forward to them being re-named BIGGER BANG Awards,” said Raj Nayak, COO, Viacom18 during his interaction with Prabhu Kannan, VP Marketing Technology, Eplison India. Nayak highlighted the emergence of tech tools in the creative field which till a few decades ago was dependent on paint brushes, pencil sketches etc.
This year the Big Bang awards were presented under several categories . The Awards once again saw The Advertising Club Bangaluru keeping the assessment process fully transparent with an online jury selection process. A panel of 46 senior Advertising, Marketing, Media, PR and Digital industry experts and thought leaders were deployed by The Advertising Club for the same.
“We are the only Indian Ad Club using a sophisticated Online Jury Process. Every jury member scores independently based on the facts presented in the Entry form. No jury member knows who else is in his group and the identity of the entrant," explained, Arvind Kumar, Executive Director of The Advertising Club Bangaluru.
The club uses a state-of-the-art Online Platform in association with Global Best Awards of USA to receive, collate and judge entries online, on par with other International awards.
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