Having nearly 15 years of experience, Tarun Sinha will head the Advertising Strategy and Operations, build on the team strength, advance the product and platform road map, as well as build OLX’s relationship with advertisers, to establish OLX as a preferred partner for marketers.
Gangappa has navigated key leadership roles requiring a fine balance of strategy and execution in complex cross-cultural environments, driving transformation programmes, building capability and nurturing talent spanning media strategy, innovation, sponsorships, digital, mobile and social media marketing.
To spread awareness about the long neglected cause, a digital version of the Chess game has been created wherein, the first player’s ‘Queen’ is designed to be ‘powerless’ and does not move at all while the second player's ‘Queen’ has all her powers, thus making the first player realise how difficult it is to win a game with the ‘Powerless Queen’
Last year WPP merged its traditional buying networks MEC and Maxus to fund the expansion of Essence, a digital agency it had acquired in 2015. Eight months later Christian Juhl, Global CEO, Essence on his first India visit tells us how the decision has helped Essence which is being touted as the ‘Agency of the future’ for GroupM