VuLiv Player launches EyeVu

This will generate accurate data as to which part of the advertisement was actually viewed

e4m by exchange4media Staff
Updated: Mar 8, 2018 5:40 PM

VuLiv Player, one of the most advanced and intelligent audio-video platforms that uses Artificial Intelligence and Machine Learning to build predictive and prescriptive content recommendations, has launched EyeVu .

An A.I. powered advanced tracking technology marvel that gauges a viewer attention to digital content and enables brands and marketers to track even the slightest eye movement of a consumer while watching brand advertisement’s or digital video content . This will generate accurate data as to which part of the advertisement was actually viewed ( not just played passively) and at which part of the viewers’ attention was lost.

Built on native android library, EyeVu is an intelligent technology that works on human eye movement across a set of angles or even eye blinking to create an algorithm that calculates the exact number of seconds or video frames a consumer’s attention was lost or regained and generates real time data that provides rich creative insights for brands to investigate a consumer’s viewing interest pattern to a particular ad campaign or video content.This eliminates the problems of misleading data on consumer’s viewing patterns and combats frauds in digital advertising.

The data generated can also help decode the science of compelling storytelling by advising marketers to rework on the content frame by frame and create A-B video testing samples to analyse audience response by exposing them to different edits of video under controlled conditions.

AI and Big data Analytics powered EyeVu technology empowers marketers and creative story tellers to create insightful, creative and unique content to ensure that the message weaved in an advertisement or the entertainment video reaches to the ‘right audience’, at the ‘right time’.

Speaking on launch of the feature, Manoj Kumar Gupta, Founder & CEO, VuLiv Player, said, “In a world of technology as marketing becomes increasingly automated, brands need to ensure creativity and innovation don’t suffer as a result. Today, human attention to an advertising campaign on digital platform is being measured by the number of seconds a video content is played without assigning any importance to what is actually being watched/viewed. With EyeVu AI, marketers first time will receive scientific measurement of a video content’s emotional engagement and predictive effectiveness of target audience, thereby creating the most effective formulae of gripping story telling for brands. This technology combined with AI and Big Data can unearth human science data to build right creative content, be it for advertising or entertainment.”

According to marketing research firm eMarketer’s data, mobile will account for more than half (~62.0%) of overall digital ad spending, which is expected to hit a total of $2.8 billion by 2020. Globally, mobile ad spending touched $36.6 billion in 2016, accounting for 51% of overall digital advertising spending, according to IAB’s Internet Advertising Revenue Report. With VuLiv Player’s EyeVu data, marketers can analyse the creative lift of entertainment video piece that is been targeted to the consumer, predict and analyse their actual viewing pattern, understand where the customer’s attention is dropping or where they are most attentively watching in a video advertising session and create more relevant, compelling and gripping brand advertising content, saving almost 90% marketing dollars and generate accurate conversions to the campaign.

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