Date-wise News
IPG Media Lab, NY, launches Outlook 2017

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

exchange4media Staff Apr 25, 2017 3:41 PM

BIG FM strengthens core leadership team with Dheeraj Goel, Rahul Saini & Divya Singh

Dheeraj Goel and Rahul Saini join as Regional Business Heads while Divya Singh takes over as the National Sales Head for key vertical

exchange4media Staff Apr 25, 2017 2:56 PM

Gartner survey shows 42% CEOs have begun digital business transformation

IT-related changes are the No. 2 business priority; highest ranking since the launch of CEO Survey

exchange4media Staff Apr 25, 2017 2:50 PM

RED FM Bangalore re-launches with a new line-up of RJs and shows

Revamp bid to offer a sharper product, says Nisha Narayan, COO, RED FM

exchange4media Staff Apr 25, 2017 12:40 PM

Arnab Goswami says, 'The Nation Still Wants to Know'- this time outside ToI office in Hyderabad

Not one to cower down, Goswami puts up a poster in what industry insiders feel is the start of a full-blown, bold OOH campaign of Republic TV

Priyanka Mehra Apr 25, 2017 9:22 AM

Hotstar takes second spot @BARC's Top 10 Brands Across Genres in Week 15

Hotstar, which entered BARC India’s Top 10 Brands in week 14, swiftly climbed to the second spot in Week 15

exchange4media Staff Apr 25, 2017 8:44 AM

Colors’ 'Naagin' retains top spot collectively and in urban markets @ BARC's Top 10 Shows Week 15

BARC India’s Week 15 (April 8–14, 2017) Top 10 Shows, again, saw the second season of ‘Naagin’ leading collectively and in urban and rural markets

exchange4media Staff Apr 25, 2017 8:30 AM

Many clients call for pitches only because their incumbent agencies refuse to re-negotiate remuneration: Joseph George, MullenLowe Lintas Group

Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, gets candid about critical challenges faced by the communication industry today

Priyanka Mehra Apr 25, 2017 8:20 AM

Adfactors PR hires Ipshita Sen to lead Consumer Marketing practice

Sen will help build Consumer Marketing and Employee Engagement portfolios at the firm

exchange4media Staff Apr 25, 2017 8:16 AM

Chonkpur Cheetahs have found their missing wicket-keeper, and it’s a girl!

Amazon India surprises viewers with the fourth instalment of its IPL ad campaign

exchange4media Staff Apr 25, 2017 7:59 AM

OLA hopes to leave a green trail with new marketing campaign

The campaign offers a solution for addressing issues like global warming, need for clean air and reducing traffic congestion. Without splurging big budgets and roping in celebrities, the new OLA campaign is presented in an animated strip and vividly captures the importance of shared rides

Ruhail Amin Apr 25, 2017 7:34 AM

Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue

Madhuwanti Saha Apr 25, 2017 7:30 AM