Date-wise News

#NotForEveryone is a 360-degree pan-India campaign with strong digital amplification, print media and outdoor activations, besides the TVC that will play on national and regional TV channels

exchange4media Staff Aug 31, 2017 5:44 PM

Flipkart launched an interactive game playable in the Facebook newsfeed where users learn about the unique advantages of buying on Flipkart

exchange4media Staff Aug 31, 2017 5:33 PM

Vogue Eyewear comes up with new digital campaign that urges women to live freely

exchange4media Staff Aug 31, 2017 5:28 PM

After Broadcasting Content Complaints Council directed Sony Entertainment Television to shift ‘Pehredaar Piya Ki’ from 8.30pm to the 10.30pm slot the show went off air as the channel felt that the right TG will not be catered to

Madhuwanti Saha Aug 31, 2017 4:48 PM

As part of the three-year agreement, Sindhu will be included in Bridgestone’s activations around its Worldwide Olympic Partnership

exchange4media Staff Aug 31, 2017 4:36 PM

The ‘Happy Evening’ live event was promoted heavily through a 360-degree marketing campaign

exchange4media Staff Aug 31, 2017 2:21 PM

This partnership would ensure travellers a seamless booking of Uber cabs to and from the airport

exchange4media Staff Aug 31, 2017 1:19 PM

Wins five awards taking this year's tally to 71 Wins five awards taking this year's tally to 71

exchange4media Staff Aug 31, 2017 12:20 PM

Global business performance agency focuses on innovation and transformation with appointment

exchange4media Staff Aug 31, 2017 12:01 PM

Kristian Barnes has been promoted to the newly created role of Regional Chief Client Officer for Dentsu Aegis Network and Duncan Pointer will succeed Barnes by moving into the role of CEO of Vizeum Asia Pacific

exchange4media Staff Aug 31, 2017 11:23 AM

When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi, rides and even hotel stays

Madhuwanti Saha Aug 31, 2017 8:18 AM

The torrential downpour on Tuesday brought Mumbai to a standstill and as it returns back to normalcy, we highlight the role played by Twitter and journalists in connecting the dots in what was clearly a time of crisis

Ronald Menezes Aug 31, 2017 8:04 AM

Malay Dikshit, Chief Communications Officer, Tata Sky, shares his insight on the principles, challenges and future of content marketing

exchange4media Staff Aug 31, 2017 8:00 AM

The year 2016 had several global surprises where data-led insights did not convert to realities. What should data expectations be and what are the best ways to put data to work for brand and business objectives? Here’s what experts have to say…

Akshata R Murthy Aug 31, 2017 7:56 AM

If we reward awards, culture of the organisation will go for a toss: Anil S Nair

The CEO and MD of Law & Kenneth Saatchi & Saatchi talks shop on his appointment to the Saatchi & Saatchi Global Leadership Team, winning awards at Cannes and more

Venkata Susmita Biswas Aug 31, 2017 7:53 AM

OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years

Abhinn Shreshtha Aug 31, 2017 7:49 AM

The Vice President, Sales & India Operations of Truecaller, shared his views on the app’s future plans, how they managed to achieve a 300 per cent growth rate and other industry related issues

Ronald Menezes Aug 31, 2017 7:46 AM

The CEO and MD of Diageo feels that with the growing start-up culture, new businesses are bringing different perspective and value additions to traditional models of business

Ruhail Amin Aug 31, 2017 7:41 AM