MY FM celebrates 10 years in Bhopal with a stand-up comedy event
The ‘Happy Evening’ live event was promoted heavily through a 360-degree marketing campaign
Published - Aug 31, 2017 2:21 PM Updated: Aug 31, 2017 2:21 PM
MY FM, one of India's leading local FM networks, completed 10 successful years in Bhopal. Over the last 10 years, it has remained the most popular and entertaining radio station of the city owing to it consumer-centric approach.
To mark the celebration for a decade of leadership in Bhopal, MY FM organized a “Happy Evening LIVE”, a comedy evening with two pioneers of the stand-up scene in the country, Vipul Goel and Sundeep Sharma. The two comedians entertained the crowd thoroughly. The veteran stand-up and voice artist Sundeep Sharma is a storyteller like no other. Vipul Goel is an Indian stand-up comedian and actor.
The Happy Evening live event was promoted heavily through a 360-degree marketing campaign. Moreover, people participated in huge numbers to win passes for the evening.
Speaking on this landmark occasion, MY FM CEO Harrish Bhatia said, “MY FM is truly an iconic radio station and we have received immense love from our listeners in the last decade. Our customer-centric approach has led us to a leadership position in this market. We will continue to strive for the highest standard of entertainment through our differentiated content, innovative marketing initiatives and on-ground activities.”
MY FM also added the city’s favourite and most followed RJ Roopak to the MY FM family. He will be hosting the show “Happy evenings” Monday to Saturday from 5 to 9 pm.
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