How brands stood up for the Maximum City during the Tuesday deluge

When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi, rides and even hotel stays

e4m by Madhuwanti Saha
Updated: Aug 31, 2017 8:18 AM

On August 29 lashing rains brought Mumbai to a halt, flooding streets and causing transport chaos as dozens of flights and local train services were cancelled. The rains were the heaviest in 12 years, recording almost 300 mm in some parts. According to reports, the turbulent weather took five lives. But even in the face of such adversity, locals and government bodies like National Disaster Response Force (NDRF) and Mumbai Police came together to rescue those who were stranded. A slew of start-ups across different verticals like Ola, Uber and Oyo Rooms took initiatives by offering assistance in every way possible right from transportation to accommodation. 




Ola announced on its blog and social media handles that it will be offering Ola Share rides for free till 4pm on August 30. It also mentioned of free rides till 15km and suspended peak pricing though it did caution its consumers about the extra wait time. It was also running free Shuttle services across the city to get people to their destinations safely. 




Global ride-hailing firm Uber took a similar approach and sent out a mail to their customers offering free rides on UberPool by using a specific code and it also suspended dynamic pricing.  They sent out the message across their social media accounts as well. It also made a mention of the waterlogged areas in the city through Ridlr Mumbai on Twitter. 




Oyo Rooms was offering free accommodation at select hotels. It asked the locals to contact them following which they would guide them to the nearest hotel.                   

Red Bus


The online bus ticketing platform also helped stranded people by arranging free stay at the nearest hotels.


Even restaurants, food chains and sweet shops like Chaayos, The Bombay Canteen, Trupti Bandra and KFC India among others took the initiative of offering shelter, water and even Wifi to those who were stranded nearby.


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