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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how the smallest products can have the biggest impact
Ganapathy Viswanathan Sep 1, 2026 9:24 AM
Lariane has been appointed as Global Executive Director, Digital Performance Strategy, Growth Marketing and Media at The Estée Lauder Companies Inc
Willeke is currently Vice President-Marketing -Sparkling Flavours Europe at Coca-Cola
e4m Staff Aug 24, 2026 6:44 PM
Hersh Bhandari brings more than two decades of experience across revenue, strategy, brand solutions and media operations
e4m Staff Aug 20, 2026 4:33 PM
INS claims domestic players have also hiked prices by 30-40% since March ‘without any reason’ even as imported newsprint gets costlier amid rupee depreciation and geopolitical tensions
Kanchan Srivastava Aug 18, 2026 8:53 AM
The case stems from litigation brought by a coalition of 29 US state attorneys general against Meta in 2023
e4m Staff Aug 18, 2026 7:58 AM
She has been part of Publicis Groupe's Corporate Communications function since 2020
e4m Staff Aug 14, 2026 1:19 PM
At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising
e4m Staff Aug 12, 2026 1:05 PM
As CEO, Lagan will lead SLMG Beverages by strengthening its market leadership, advancing digital capabilities, and fostering a culture of high performance
e4m Staff Aug 11, 2026 10:16 AM
Rajeev Beotra takes a witty look at Christopher Nolan’s ‘The Odyssey’, unpacking the epic’s mythology, larger-than-life characters and the director’s penchant for complex storytelling
Rajeev Beotra Aug 10, 2026 9:27 AM
Sudarshan steps into this role after nearly four years at Capgemini, where he served as CTO for Telecom & Media in the UK
She was previously the Vice President - Brand Marketing at eGenome.ai and B'spoke Wellness
The complaints allege that the operators were using consumer Direct-to-Home (DTH) set-top boxes to obtain television signals
Imran Fazal Aug 3, 2026 1:28 PM
Robin Thadathil brings with him more than 16 years of experience in P&G Human Resources in various roles across the globe
e4m Staff Jul 30, 2026 1:41 PM
Chakraborty previously served as Senior Vice President and Head - Global HR at Vikram Solar
e4m Staff Jul 29, 2026 4:50 PM
Kunal Majumder, Asia-Pacific Program Coordinator of CPJ, writes about the need for newsrooms to take journalist safety seriously amid rising risks on the ground
Kunal Majumder Jul 29, 2026 4:38 PM
The company subscribed to 17,350 compulsorily convertible preference shares (CCPS) and 10 equity shares as part of the investment
e4m Staff Jul 29, 2026 1:19 PM
At e4m TechManch 2026, Coca Cola’s Sumeli Chatterjee and WPP’s Niraj Ruparel explored the future of marketing
e4m Staff Jul 28, 2026 12:34 PM
She will lead the company's internal communications function, focusing on employee engagement, content strategy and storytelling across the organization
e4m Staff Jul 28, 2026 10:21 AM
Christopher Nolan's adaptation of Homer's epic transforms mythology into a poignant meditation on war, trauma, memory and the enduring search for home
e4m Staff Jul 20, 2026 9:44 AM
Guest Column: Independent Writer/ Editor Sandipan Deb shares his take on Christopher Nolan’s The Odyssey and why he was disappointed
Sandipan Deb Jul 18, 2026 4:28 PM
From Louis Vuitton’s FIFA trunk to Heinz’s Penalty Packets, FIFA 2026 is now a $10-billion creative arena
Aryendra Khan Jul 18, 2026 8:49 AM
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
In her new position, Vasan will lead capability transformation for The Coca-Cola Company
e4m Desk Jul 14, 2026 10:59 AM
From Heinz's Penalty Packets to Coca-Cola's collectible cans, brands are using packaging to win fans' attention
Aryendra Khan Jul 11, 2026 9:06 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
Shakdher joined Paytm in October 2024 after his exit from Ola where he was Chief Business Officer
e4m Staff Jul 10, 2026 1:27 PM
Prior to this, Pooja Salunke was with House of Masaba as Assistant Manager Marketing Communications
Rizvi was earlier Regional Brand Director, Coca-Cola TM- Eurasia Middle East
e4m Staff Jul 4, 2026 10:38 AM
The working title of the book is The Unsung Frontier: Exclusion, Alienation and the Making of Conflict in the Indian Northeast
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Brij Pahwa Jun 26, 2026 1:26 PM
In her new role, Gopinath will be part of HCCB's Public Affairs, Communication and Sustainability team, supporting the company's external communications mandate
e4m Staff Jun 25, 2026 11:30 AM
Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company
e4m Staff Jun 17, 2026 12:34 PM
Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
L. Adimoolam Jun 17, 2026 12:27 PM
Nitin Golani has over two decades of global experience across education, technology, and consumer sectors
e4m Staff Jun 16, 2026 2:08 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that Campa’s revival is rooted in nostalgia but powered by a modern strategy of pricing, distribution and engagement
Ganapathy Viswanathan Jun 16, 2026 8:40 AM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
Ambuj Deo Singh, Vice President, Digital Acceleration Office, Coca-Cola India & Southwest Asia, says the brand’s growth is being powered by expanding penetration while accelerating premiumisation
Sunidhi Vijay Jun 4, 2026 9:03 AM
