Rema Vasan Joins WPP as Global President for Social and Creator
In her new position, Vasan will lead capability transformation for The Coca-Cola Company
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Published: Jul 14, 2026 10:59 AM | 1 min read
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- WPP has appointed Rema Vasan, a former TikTok executive, as Global President, Social and Creator for WPP Open X.
- In her new role, Vasan will focus on capability transformation for The Coca-Cola Company, emphasizing social media, creators, culture, commerce, AI, and business growth.
- Vasan highlighted the increasing importance of social media and the creator economy in marketing, noting that creators now play a broader role beyond media reach.
- She aims to develop a connected business capability that enhances culture, trust, commerce, and brand impact, while also creating a unified operating model for creator-led marketing.
WPP has appointed former TikTok executive Rema Vasan as Global President, Social and Creator for WPP Open X. Vasan announced her new position through a LinkedIn post.
In her new role, Vasan will oversee capability transformation for The Coca-Cola Company, with a focus on social media, creators, culture, commerce, artificial intelligence (AI) and business growth.
Sharing the announcement on LinkedIn, Vasan said she was pleased to take on the role of Global President, Social and Creator for WPP Open X. She also highlighted how social media and the creator economy have become increasingly important to the marketing industry. According to Vasan, social media has moved from being a supporting channel to becoming a key part of marketing, while creators have taken on a much wider role than simply providing media reach.
Vasan further said that as AI continues to influence how people discover information, create content, make choices and interact, creators are playing a bigger role in shaping culture, building trust and driving relevance and growth. She said the focus now is on developing a more connected business capability that can influence culture, strengthen trust, support commerce and deliver brand and business impact globally.
Vasan added that she is looking forward to developing an ambitious vision, creating a unified operating model and helping drive the next stage of creator-led marketing.
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