ravi jhaveri?blur=25

Before joining Voxxy Media, Ravi was associated with Warner Brothers Discovery as an Associate Director of Sales for a cluster of channels

exchange4media Staff Jan 25, 2023 4:15 PM


The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media

exchange4media Staff Jan 20, 2023 5:07 PM

social beat?blur=25

The partnership will bolster Sanfe’s social media campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility, the company said

exchange4media Staff Nov 30, 2022 4:28 PM

Social panga?blur=25

The agency will handle markets beyond India like North America, Kenya, Indonesia, MENA and Bangladesh

exchange4media Staff Jul 25, 2022 10:24 AM

Social Media influencer?blur=25

The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts

Shantanu David Jun 24, 2022 8:58 AM


According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them

Kanchan Srivastava Jun 13, 2022 8:55 AM

Naved Chaudhary?blur=25

Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more

Kanchan Srivastava May 5, 2022 8:41 AM


Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest way to communicate

Mansi Sharma & Kanchan Srivastava Feb 18, 2022 8:48 AM

Hockey India Logo?blur=25

The agency will be using consumer insights to connect with hockey fans in India and abroad

exchange4media Staff Feb 11, 2022 12:45 PM


We received 2 consumer complaints against Ranveer Singh, and 2 suo motu complaints each against Urvashi Rautela and Jacqueline Fernandez, said ASCI Secretary General Manisha Kapoor

Kanchan Srivastava Feb 1, 2022 8:45 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 20, 2021 8:38 AM

Social media?blur=25

In a new series on evolving social media platforms, e4m talks with digital marketing experts about how creators, advertisers & modern commerce are getting impacted

Mansi Sharma Nov 19, 2021 8:46 AM


The key insight from the Guide is that social media is a leading channel to drive brand discovery and purchase during the festive season

exchange4media Staff Oct 12, 2021 12:17 PM


Ducati MD Chandra revealed that the company has invested a lot in the R&D and is still weighing the options when it comes to electrification

Misbaah Mansuri Jun 29, 2021 9:13 AM

RGI - atom?blur=25

The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying

exchange4media Staff Jun 9, 2021 9:09 AM

yellophant - mezaya?blur=25

The mandate includes managing and amplifying the brand’s 360-degree digital marketing duties, including creative strategy, SEO, SEM, ORM, media spends, website maintenance and social media marketing

exchange4media Staff May 19, 2021 2:34 PM


As per the mandate, TFS will be responsible for handling end to end creative delivery for TMX’s social media channels

exchange4media Staff Apr 26, 2021 12:02 PM


The social media giant is building is a set of new audio creation tools in addition to launching podcasts on the Facebook app and testing Live Audio Rooms

exchange4media Staff Apr 23, 2021 11:21 AM