Naved Chaudhary?blur=25

Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more

Kanchan Srivastava May 5, 2022 8:41 AM


Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest way to communicate

Mansi Sharma & Kanchan Srivastava Feb 18, 2022 8:48 AM

Hockey India Logo?blur=25

The agency will be using consumer insights to connect with hockey fans in India and abroad

exchange4media Staff Feb 11, 2022 12:45 PM


We received 2 consumer complaints against Ranveer Singh, and 2 suo motu complaints each against Urvashi Rautela and Jacqueline Fernandez, said ASCI Secretary General Manisha Kapoor

Kanchan Srivastava Feb 1, 2022 8:45 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 20, 2021 8:38 AM

Social media?blur=25

In a new series on evolving social media platforms, e4m talks with digital marketing experts about how creators, advertisers & modern commerce are getting impacted

Mansi Sharma Nov 19, 2021 8:46 AM


The key insight from the Guide is that social media is a leading channel to drive brand discovery and purchase during the festive season

exchange4media Staff Oct 12, 2021 12:17 PM


Ducati MD Chandra revealed that the company has invested a lot in the R&D and is still weighing the options when it comes to electrification

Misbaah Mansuri Jun 29, 2021 9:13 AM

RGI - atom?blur=25

The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying

exchange4media Staff Jun 9, 2021 9:09 AM

yellophant - mezaya?blur=25

The mandate includes managing and amplifying the brand’s 360-degree digital marketing duties, including creative strategy, SEO, SEM, ORM, media spends, website maintenance and social media marketing

exchange4media Staff May 19, 2021 2:34 PM


As per the mandate, TFS will be responsible for handling end to end creative delivery for TMX’s social media channels

exchange4media Staff Apr 26, 2021 12:02 PM


The social media giant is building is a set of new audio creation tools in addition to launching podcasts on the Facebook app and testing Live Audio Rooms

exchange4media Staff Apr 23, 2021 11:21 AM

Vivek Srivatsa?blur=25

Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness

Misbaah Mansuri Apr 23, 2021 8:47 AM

social media?blur=25

Experts say having high user count is no longer a criterion of success as social media marketing has evolved from vanity metrics such as followers, shares & likes to branding, lead generation & e-comm

Javed Farooqui Mar 23, 2021 8:22 AM

Buzzoka Report?blur=25

Instagram leads as the primary choice of brands in 2020 with 82% of marketers' choice, followed by YouTube at 41%

exchange4media Staff Mar 18, 2021 2:36 PM

Zen Broadcasters?blur=25

The two platforms are introduced for brands and creative artists to experience seamless interactions bringing in a new age of story-telling

exchange4media Staff Mar 16, 2021 2:38 PM

Brands and Social Media?blur=25

Experts feel that brands need to be vigilant enough on social media and be prepared with a certain kind of agility in their communications strategy to sail through online backlash, if any

Nafisa Shaheen Mar 8, 2021 12:06 PM

Brands and Social Media?blur=25

Experts suggest that brands tread a fine line between upholding their own values and staying on the right side of their customers

Nafisa Shaheen Mar 8, 2021 8:47 AM