social-media-marketing
Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers
Sunidhi Vijay Jul 9, 2026 8:42 AM
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
Shalinee Mishra Jun 30, 2026 9:17 AM
India Today Influence is the influencer marketing arm of the India Today Group
e4m Staff Jun 12, 2026 11:58 AM
Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation
Soumya Gawri Dec 31, 2025 8:28 AM
With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways
Soumya Gawri Jul 9, 2025 9:34 AM
A brand can start a Blend by tapping the icon at the top of a chat, inviting their potential customers or a group to join
Shalinee Mishra Apr 24, 2025 9:50 AM
Influencers have been spending up to Rs 1 lakh a year, knowing that polished content is no longer optional but a prerequisite for attracting premium collaborations
Shalinee Mishra Dec 17, 2024 12:02 PM
e4m Blog: In this article, let’s understand the importance of social media marketing in brand building, ways to increase brand awareness and more
e4m Blog: In this article, let’s decode ways to create high-quality content, use hashtags strategically, leverage Instagram stories and reels for wider reach and more
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
Before joining Voxxy Media, Ravi was associated with Warner Brothers Discovery as an Associate Director of Sales for a cluster of channels
exchange4media Staff Jan 25, 2023 4:15 PM
The Consumer Affairs Ministry released guidelines that demand complete transparency from influencers and celebs endorsing a product on social media
exchange4media Staff Jan 20, 2023 5:07 PM
The partnership will bolster Sanfe’s social media campaigns across brand and product categories and help widen its reach to ensure strong positioning and greater visibility, the company said
exchange4media Staff Nov 30, 2022 4:28 PM
The agency will handle markets beyond India like North America, Kenya, Indonesia, MENA and Bangladesh
exchange4media Staff Jul 25, 2022 10:24 AM
The new guidelines may not have a major impact on influencer activities but a drop can be seen in barter deals being undertaken by brands as they will probably be under the ambit of TDS, say experts
Shantanu David Jun 24, 2022 8:58 AM
According to experts, nano influencers have a higher engagement rate, offering 30% higher chances of consumers purchasing a product that is recommended by them
Kanchan Srivastava Jun 13, 2022 8:55 AM
Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more
Kanchan Srivastava May 5, 2022 8:41 AM
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest way to communicate
Mansi Sharma & Kanchan Srivastava Feb 18, 2022 8:48 AM
The agency will be using consumer insights to connect with hockey fans in India and abroad
exchange4media Staff Feb 11, 2022 12:45 PM
We received 2 consumer complaints against Ranveer Singh, and 2 suo motu complaints each against Urvashi Rautela and Jacqueline Fernandez, said ASCI Secretary General Manisha Kapoor
Kanchan Srivastava Feb 1, 2022 8:45 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Nov 20, 2021 8:38 AM
In a new series on evolving social media platforms, e4m talks with digital marketing experts about how creators, advertisers & modern commerce are getting impacted
Mansi Sharma Nov 19, 2021 8:46 AM
The key insight from the Guide is that social media is a leading channel to drive brand discovery and purchase during the festive season
exchange4media Staff Oct 12, 2021 12:17 PM
Ducati MD Chandra revealed that the company has invested a lot in the R&D and is still weighing the options when it comes to electrification
Misbaah Mansuri Jun 29, 2021 9:13 AM
The agency will manage the entire product portfolio of RGI that consists of brand strategy, creative, digital & social media planning, and buying
exchange4media Staff Jun 9, 2021 9:09 AM
The mandate includes managing and amplifying the brand’s 360-degree digital marketing duties, including creative strategy, SEO, SEM, ORM, media spends, website maintenance and social media marketing
exchange4media Staff May 19, 2021 2:34 PM
As per the mandate, TFS will be responsible for handling end to end creative delivery for TMX’s social media channels
exchange4media Staff Apr 26, 2021 12:02 PM
The social media giant is building is a set of new audio creation tools in addition to launching podcasts on the Facebook app and testing Live Audio Rooms
exchange4media Staff Apr 23, 2021 11:21 AM
Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness
Misbaah Mansuri Apr 23, 2021 8:47 AM
Experts say having high user count is no longer a criterion of success as social media marketing has evolved from vanity metrics such as followers, shares & likes to branding, lead generation & e-comm
Javed Farooqui Mar 23, 2021 8:22 AM
Instagram leads as the primary choice of brands in 2020 with 82% of marketers' choice, followed by YouTube at 41%
exchange4media Staff Mar 18, 2021 2:36 PM
The two platforms are introduced for brands and creative artists to experience seamless interactions bringing in a new age of story-telling
exchange4media Staff Mar 16, 2021 2:38 PM
Experts feel that brands need to be vigilant enough on social media and be prepared with a certain kind of agility in their communications strategy to sail through online backlash, if any
Nafisa Shaheen Mar 8, 2021 12:06 PM
Experts suggest that brands tread a fine line between upholding their own values and staying on the right side of their customers
Nafisa Shaheen Mar 8, 2021 8:47 AM
Guest Column: Neha Puri, Founder & CEO, VavoDigital, suggests that influencer marketing, a hybrid of old and new marketing & advertising tools, is everything that a modern-day campaign needs to be
Neha Puri Feb 10, 2021 8:41 AM
Manish Solanki, COO & Co-founder, TheSmallBigIdea, said that they are excited to bring the cultural and regional essence of the Marathi language to their digital consumers
exchange4media Staff Feb 5, 2021 8:54 AM
The agency will be offering digital marketing capabilities, including SEO, social, web, mobile, analytics, media planning, and buying activation to enhance brand equity and awarenes
exchange4media Staff Jan 29, 2021 1:20 PM
The Butterfly Effect has helped its clients achieve results with social media marketing, SEO, packaging designs, website development & other branding objectives
exchange4media Staff Jan 13, 2021 3:29 PM
Elated on this win, Anuja Deora Sanctis, Founder & CEO, Filter Coffee Co., said, we are glad to partner with Charmacy India in helping them build digital media presence
exchange4media Staff Jan 4, 2021 1:25 PM
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates
exchange4media Staff Dec 18, 2020 11:58 AM
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience
Nafisa Shaheen Oct 27, 2020 8:45 AM
The new division has three new offerings -- Social Media Analytics, Digital Analytics and Dashboard & Trackers
exchange4media Staff Oct 20, 2020 10:26 AM
The campaign conceptualised and executed by Gozoop kicked off on 5th October with Ranvijay Singha leading the cause
exchange4media Staff Oct 10, 2020 8:00 PM
By initiating this movement, OZiva encourages users to participate, post and share their PCOS stories online
exchange4media Staff Sep 8, 2020 11:30 AM
Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms
Noel Dsouza Aug 13, 2020 8:05 AM