Max Toulliou named SVP, Head of InfoSum – EMEA

In this role, Max Toulliou will lead WPP’s InfoSum commercial organization across the EMEA region

e4m by e4m Desk
Published: Jul 9, 2026 5:48 PM  | 2 min read
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Max Toulliou Takes Charge as SVP of InfoSum for EMEA Region
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  • Max Toulliou has been appointed as Senior Vice President (SVP) and Head of InfoSum for the EMEA region at WPP.
  • He will oversee the company's Sales, Customer Success, Solutions Engineering, and Support functions, focusing on commercial growth and customer success.
  • Toulliou announced his new role via LinkedIn, expressing gratitude to leaders who supported him and acknowledging the challenges ahead.
  • He has over 10 years of experience in digital marketing across various roles in client, agency, and technology sectors.

Max Toulliou has been appointed as Senior Vice President (SVP), Head of InfoSum – EMEA. He announced his new role through a LinkedIn post, where he shared details of his expanded responsibilities and thanked the leaders who supported his journey.

In his new position, Toulliou will lead WPP's InfoSum commercial organisation across the Europe, Middle East and Africa (EMEA) region. He will oversee the company's Sales, Customer Success, Solutions Engineering, and Support functions while managing teams across the region to drive commercial growth and customer success.

Announcing the appointment through a LinkedIn post, Toulliou wrote, "Excited to announce that I’m taking on a new chapter as SVP, EMEA Head of InfoSum, leading WPP’s InfoSum commercial organization across the region. In this role, I’ll be overseeing Sales, Customer Success, Solutions Engineering, and Support—and managing a brilliant, incredibly sharp team."

He added, "I’ve got big shoes to fill (both figuratively and literally), but I’m ready for the opportunities and challenges ahead. Our WPP era is just getting started; it’s been a rollercoaster ride so far, and we are fully focused on keeping this momentum going." Toulliou also thanked Nick Henthorn, Lauren Wetzel, and Brian Lesser for their leadership and trust, while giving special recognition to Norah A. Hannel for her support throughout his journey.

Max Toulliou is a digital marketer with over 10 years of experience across client, agency and technology side roles. 

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Published On: Jul 9, 2026 5:48 PM 
Tags InfoSum WPP leadership update Max Toulliou Max Toulliou InfoSum EMEA InfoSum leadership change WPP InfoSum SVP appointment InfoSum commercial organization Max Toulliou new role EMEA digital marketing leadership InfoSum sales and customer success Max Toulliou WPP appointment InfoSum EMEA growth strategy

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