Tilt Brand Solutions names Sandeep Nair as EVP & Head of Consulting for ConsulT

Tilt Brand Solutions has appointed Sandeep Nair as Executive Vice President & Head of Consulting to lead and expand ConsulT, the agency's brand consulting division.

In his new role, Nair will spearhead ConsulT's efforts to help businesses align brand strategy with growth, innovation, and organisational culture. The division aims to offer strategic consulting services at the intersection of business strategy, consumer insights, innovation, and brand building.

Announcing the appointment, Joseph (Joe) George, Chairman & CEO, Tilt Brand Solutions, said, “Tilt has been a brand-first communication agency since the very start of its journey, eight years ago; and so this offering is a natural extension of our strengths and interests. As businesses face increasing complexity, ConsulT will endeavour to help brands connect strategy, culture, innovation, and growth with greater clarity and conviction. Sandeep has just the right mix of experience, expertise, and personality to lead this.”

Gulshan Singh, Chief Strategy Officer, Tilt Brand Solutions, added, “ConsulT will operate at the intersection of business strategy, consumer insight, innovation, and brand building to drive growth for businesses. We also believe it can play a critical role internally, in making our communication frameworks more robust, contemporary, and specialised.”

Nair brings with him extensive experience across India, the UK and the Asia-Pacific region, having held leadership roles at P&G, Reckitt Benckiser, Tata Consumer Products, and Swiggy. Prior to joining Tilt, he served as Co-Founder & Chief Strategy Officer at David & Who.

Commenting on his new role, Nair said, “What excites me about ConsulT is its premise: that the right brand system can play a disproportionate role in shaping the pace, trajectory, and longevity of business success. Our ambition at ConsulT is to help clients turn business goals into clear brand choices and connect those choices to growth.”