tgthr. appoints Shamima Pereira and Sonia Kumar in leadership roles

tgthr., the integrated creative, media, and production agency, has strengthened its leadership team with two senior appointments. Shamima Pereira joins as Business Head, while Sonia Kumar has been appointed AVP Strategy & Brand Solutions Lead.

Pereira, with over 14 years of experience at agencies including FCB Ulka, Leo Burnett, Publicis, Scarecrow, and The Womb, brings expertise in managing a diverse portfolio of brands. Over the course of her career, she has worked with global and Indian names such as Amul, Indian Oil, Garnier Colour Naturals, NBA, Heineken, Cathay Pacific Airways, Reliance Jewels, Tourism Australia, Dinshaw’s, Vicco, and Nilkamal.

In her new role, Pereira will focus on strengthening client partnerships and scaling business operations across markets.

“Joining tgthr. marks an exciting new chapter in my journey,” said Shamima. “The agency’s unique model, where creative, media, and production collaborate seamlessly under one roof, allows us to deliver truly integrated, future-forward solutions. tgthr. is at a pivotal stage of creating impactful work, and I look forward to being part of this journey.”

Kumar joins tgthr. as the Strategy head, bringing with her experience in brand strategy and integrated marketing communications. Prior to this, she has worked with agencies such as Leo Burnett, Dentsu Webchutney, and DDB Mudra, where she partnered with brands across different categories, ranging from QSR, Tech, automobile, FMCG, beauty, baby care, wellness to Film marketing, textiles and many more. Some of the key brands she has worked on are McDonald’s, ASUS, HONOR, Piaggio, Piramal, Swiggy, Nestle, AlcoBev, Platinum, Hilton & Starbucks.

At tgthr., Kumar will lead the strategy division, working closely with creative and media teams to drive cohesive, insight-led solutions for clients across markets.

 “I’ve always been deeply passionate about building meaningful brand stories, and strategy has been at the core of that journey. For me, great brands are built at the intersection of sharp strategy and compelling storytelling. I’ve always been excited by that space” said Sonia. “I am excited joining tgthr. gives me the opportunity to push those boundaries further and create work that is both impactful and culturally relevant.”

Commenting on the appointments, Aalap, Co-founder and CCO of tgthr., said, “As we continue to challenge traditional agency models, bringing in fresh minds like Shamima and Sonia is crucial. Their combined expertise in business growth and strategic depth will be instrumental in delivering the cohesive, high-impact outcomes our clients expect from tgthr.”