strategy
Satish NS?blur=25

Guest Column: Satish NS, the Senior VP, Marketing & Sales, Haier India, writes why and how marketers need to evolve as patterns of consumption are poised to change

Satish NS Jun 2, 2020 8:13 AM

Beating All Odds with Rana Barua, Group CEO, Havas Group, India?blur=25

In today's edition of 'Beating All Odds', Rana Barua, Group CEO, Havas Group India, speaks with Naziya Alvi Rahman, Editor of exchange4media

Naziya Alvi Rahman Apr 29, 2020 8:11 AM

Tarun Menon?blur=25

Tarun Menon - AVP Marketing - Brand Strategy & Creative, Urban Company, talks about how the company is navigating the COVID-19 crisis

Anjali Thakur Apr 21, 2020 9:17 AM

digital?blur=25

The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques

Sanstuti Nath Apr 16, 2020 8:20 AM

sharechat?blur=25

The social media platform has created unique brand experiences, bringing brands closer to their audiences

exchange4media Staff Apr 8, 2020 12:59 PM

VMLY&R Melbourne?blur=25

Dan Brown, who joins VMLY&R from McCann, has been appointed as Senior Strategist

exchange4media Staff Mar 18, 2020 8:17 AM

Havas Media and ACC?blur=25

Havas Media will be tasked with driving ACC Cement's brand strategy and marketing initiatives

exchange4media Staff Mar 13, 2020 1:43 PM

Hashtag Orange?blur=25

The Mumbai office would have full-service capabilities and will work closely with the headquarters for insight-driven digital offerings of the agency

exchange4media Staff Mar 6, 2020 1:08 PM

Intel WPP?blur=25

In what is said to be the industry’s biggest creative win in the last few years, other WPP agencies will also be harnessed to support Intel’s global creatives, across all of the tech giant’s verticals

exchange4media Staff Mar 3, 2020 10:19 AM

The Marcom Avenue and Ambience Group?blur=25

The Marcom Avenue will be responsible for PR strategy, planning, media reach, execution and implementation of all PR activity

exchange4media Staff Mar 2, 2020 7:37 PM

Naveen Bachwani?blur=25

Prior to this, Bachwani was Group Head - Customer Experience with Edelweiss Group

exchange4media Staff Feb 26, 2020 5:32 PM

Kartikeya Bhandari Livspace?blur=25

Bhandari, CMO, Livspace, speaks about the #LivspaceYourSpace campaign, partnering with Girliyapa’s Mr & Mrs Season 2 and how content forms an integral part of their marketing strategy

Neethu Mohan Feb 12, 2020 1:30 PM

IdeateLabs and Häfele India?blur=25

The partnership consolidates the responsibility of creative, content and media with one agency

exchange4media Staff Feb 11, 2020 2:45 PM

Deepak Pant?blur=25

Pant will be in charge of enhancing capabilities on Measurement, Research, Advanced Analytics, Digital Analytics, Data Strategy, and also developmental work on Publicis People Cloud

exchange4media Staff Feb 10, 2020 12:55 PM

Gary Teo?blur=25

Gary Teo, Managing Director, Experiences & Technology, Asia, VMLY&R, spoke of how brands should adopt the dynamic nature of Customer Experience in a culture of convergence

Misbaah Mansuri Feb 10, 2020 8:33 AM

Gozoop?blur=25

The agency will be in charge of developing effective digital engagement strategies focused on social media management, development of creative assets and SEO

exchange4media Staff Feb 4, 2020 4:28 PM

Sandrine Dufour?blur=25

Her appointment will be effective from 3 February 2020 and she will serve as a member of the Audit Committee

exchange4media Staff Jan 28, 2020 3:15 PM

Ruchin Khanduja Hindware?blur=25

Khanduja joined the company in February 2017 and now plans to begin his own entrepreneurial venture

Ruhail Amin Jan 22, 2020 9:03 AM

WolfzHowl?blur=25

The partnership was forged with the belief that new thinking, specialised know-how and collaborations are the future of brand strategy solutions

exchange4media Staff Jan 20, 2020 11:58 AM