strategy
The move marks Benedicct's first international expansion since its inception
e4m Staff Aug 31, 2026 2:21 PM
Previously, Srushti Rao has held senior marketing and communications roles at XBP Global, IKS Health, and Pearl Academy
e4m Staff Aug 31, 2026 1:18 PM
The Mumbai-based storytelling company will create brand-first microdramas, micro-docs, social series and micropodcasts
e4m Staff Aug 31, 2026 12:47 PM
He brings over 20 years of experience across communications and content
e4m Staff Aug 31, 2026 12:45 PM
Previously, she served as Global Head of PR & Communications at Nium
e4m Staff Aug 31, 2026 11:50 AM
Prior to this, Vaidya was associated with The St. Regis Mumbai as Senior Manager - Marketing and Communications
e4m Staff Aug 31, 2026 11:29 AM
Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations
e4m Staff Aug 31, 2026 11:26 AM
Balasubramanian brings experience spanning technology, consulting and communications
e4m Staff Aug 31, 2026 11:21 AM
Partnership scales to Tamil, Telugu, Kannada, Malayalam, and Bangla editions on the JioStar network and JioHotstar
e4m Staff Aug 31, 2026 11:08 AM
The mandate will see OMD India lead the brand’s media strategy, planning, and execution
e4m Staff Aug 31, 2026 11:03 AM
Before taking on her new role at NDTV, she was with Zee Entertainment Enterprises Limited
e4m Staff Aug 31, 2026 10:57 AM
At Knack RCM, she will oversee the company’s brand positioning and marketing initiatives across channels
e4m Staff Aug 31, 2026 10:08 AM
Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra Aug 29, 2026 9:11 AM
She was earlier Senior Vice President Content-India and Global Markets.
e4m Staff Aug 28, 2026 2:49 PM
Langer will support Devang Bhimjyani on strategy across the group’s sports businesses
e4m Staff Aug 28, 2026 2:44 PM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
Guest Column: Ganapathy Viswanathan writes the meaning of a colour can change depending on the category, the brand and the way it is used
Ganapathy Viswanathan Aug 28, 2026 10:49 AM
Marketers and agency executives say conversational intent is potentially richer than conventional signals but the real hurdle is not intent but attribution
Shantanu David Aug 28, 2026 8:47 AM
In additional, Jennifer Bryce has been appointed as EVP of Strategic Commerce Media Accounts, and Jason O'Toole as EVP, Head of Commerce & Retail Media Activation
Prior to her promotion, Amelia Grant held the role of Media & Connections Planning Lead at the company
Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
e4m Staff Aug 27, 2026 6:20 PM
DTDC has elevated Aditya Vikram, Vinod Khatri, Santanu Chakraborty and Nikhil Abhishek
e4m Staff Aug 27, 2026 4:35 PM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
Manish Tiwary, Nestlé India Chairman and Managing Director, wrote in a social media post that Nestlé remains committed to being part of India's journey
Prior to this, she was serving as Head of Communications for Lenovo India
e4m Desk Aug 27, 2026 12:21 PM
Populations of countries where previous roll outs happened pale in comparison to India’s; so advertising built around interpreting conversation matters more than it would for a conventional banner ad
Shantanu David Aug 27, 2026 9:23 AM
Wearables turn profitable, and finance costs fall sharply even as topline stays flat
e4m Staff Aug 26, 2026 6:57 PM
Prior to this, Namrta served as General Manager -Head Marketing and Branding at Superhouse Education
He mostly recently served as President and Chief Operating Officer at Servion
e4m Staff Aug 26, 2026 6:34 PM
Prior to joining YRF, Jethi served as Head of Business Development at Cornerstone Sport and Entertainment Private Limited
Gabbi’s association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery
e4m Staff Aug 26, 2026 4:37 PM
Sanyukta brings two decades of corporate and technology communications experience across India and Southeast Asia
e4m Staff Aug 26, 2026 2:47 PM
Before joining Aditya Birla New Age Hospitality, Sharma was with Tata CLiQ Fashion
e4m Staff Aug 26, 2026 2:45 PM
CineNow aims to deploy US$150 mn across 30+ films over six years, with a focus on building long-term value across theatrical, streaming, international distribution, music, licensing and other rights
e4m Staff Aug 26, 2026 2:36 PM
The fresh capital will be deployed to strengthen its technology platform, expand Nexedge's senior banker network, extend its footprint across India
e4m Staff Aug 26, 2026 8:29 AM
From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India
NATIVE CONTENT Aug 25, 2026 5:03 PM
In his new role, he will take on the corporate communications mandate at InCred Financial Services.
e4m Staff Aug 25, 2026 12:48 PM