Omnicom Media’s OMD India wins integrated media mandate for Ventura

Omnicom Media’s OMD India has been awarded the integrated media mandate for Ventura, the flagship retail investment services brand of Ventura Securities, following a competitive multi-agency pitch. The mandate will see OMD India lead the brand’s media strategy, planning, and execution as Ventura sharpens its focus on accelerating growth in India’s increasingly dynamic investment ecosystem.

A SEBI-registered financial services provider headquartered in Mumbai, Ventura Securities is a member of NSE, BSE, MCX, NCDEX, NSDL, and CDSL, offering online Stock trading, Commodity trading, Derivatives trading, Mutual Funds, Demat and Trading accounts, Portfolio Management Services (PMS), and customised investment planning solutions.

The win further strengthens OMD India’s leadership in the BFSI category, underpinned by deep expertise in investor behaviour, financial decision-making journeys, and the rapidly evolving media consumption patterns of modern traders and wealth creators.

At the forefront of OMD India’s proposition was a connected, full-funnel approach designed to help Ventura differentiate itself in an increasingly crowded and competitive category. The agency’s strategy brought together audience intelligence, adaptive planning frameworks, and outcome-led media orchestration to create a more responsive and growth-oriented blueprint for the brand.

A key differentiator was Omnicom Media’s AI-enabled technology ecosystem, the strength of OMD India’s leadership and specialist talent, automation capabilities, and proprietary platforms. Omni, Omnicom Media’s marketing intelligence platform, enables connected planning and optimisation across audiences, channels, and outcomes, while Acxiom Real ID – one of the industry’s most robust identity infrastructures - powers deeper consumer intelligence and precision targeting – enabling sharper full-funnel planning across the consumer journey and helping build more adaptive, agile, and performance-driven media strategies.

Commenting on the win, Anisha Iyer, CEO of OMD India, said, “Today’s investors operate in an environment defined by constant information flow, evolving financial behaviours, and rising expectations from platforms they engage with. For brands in this category, growth demands far more than visibility – it requires relevance, trust, precision, and the ability to stay meaningfully connected through every stage of the decision-making journey. Ventura Securities is building for a new generation of investors, and we are excited to partner with them in shaping a media ecosystem that is adaptive, insight-led, and engineered for measurable business outcomes.”

Manu Monga, Director at Ventura, added, “Ventura’s evolution from a brick-and-mortar brokerage to an omnichannel investment platform has been driven by a clear focus on delivering a best-in-class DIY digital experience. As we enter this next phase of growth, it is important for us to partner with an agency that shares our ambition and brings category expertise, strategic thinking, and advanced media capabilities to the table. OMD India’s strong understanding of the BFSI landscape and future-ready approach made them the ideal partner for this journey.”