tgthr
Shamima Pereira comes on board as Business Head, while Sonia Kumar joins as AVP Strategy & Brand Solutions Lead
e4m Staff Apr 28, 2026 8:11 AM
The shortlist has been obtained in the Sustainability-Focused Design category
e4m Staff Jun 15, 2025 2:46 PM
In a freewheeling chat with e4m, Aalap Desai, Chief Creative Officer and Co-Founder, Tgthr., opens up about how this year the agency’s focus has been on ‘what felt true to us, not just what might win’
Aditi Uniyal and Soumya Gawri Jun 11, 2025 9:03 AM
Anti Scam Shala leveraged the eco-friendly practice of using newspaper pouches by embedding them with anti-scam comics
The campaign has delivered 100% SOV across both Linear Television and Connected TV
e4m Staff Mar 7, 2025 11:30 AM
Guest Column: Anadi Sah, National Creative Director, Chief Innovation Officer and Founding Member, tgthr., lists trends that will give the ad industry an edge in the competitive environment
Anadi Sah Dec 25, 2024 10:49 AM
The campaign humorously illustrates the Common Man outwitting a conman trying to trick him with a scam
e4m Staff Nov 21, 2024 3:02 PM
Guest Column: In this piece by Rahul Vengalil, CEO & Co-Founder, tgthr., we learn about whether we should draw the line between creative and media efforts
Rahul Vengalil Nov 6, 2024 8:54 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., writes why large screens are more effective than mobile screens when it comes to building lasting, meaningful connections with consumers
Rahul Vengalil Oct 25, 2024 9:15 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., writes on the role of communication in brand building today
Rahul Vengalil Oct 9, 2024 8:08 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr., reflects on how advertising and branding will evolve in the coming years
Rahul Vengalil Oct 1, 2024 8:43 AM
Guest Column: Aalap Desai, CCO and Co-Founder, tgthr, writes how social media platforms have transformed the way audiences experience the Olympics, making it more interactive, inclusive, and immersive
Aalap Desai Aug 10, 2024 8:26 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on the journey to creating more effective content
Rahul Vengalil Jul 30, 2024 7:41 AM
Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say
Payal Gwalani Jul 18, 2024 4:19 PM
Guest Column: Pragati Rana, Head of Originals, Regional Creative Officer – West and Founding Partner, tgthr., shares the nitty gritty of presenting as a Glass Lions contender at Cannes
Pragati Rana Jul 5, 2024 9:25 AM
India bagged 3 shortlists in Glass: The Lion for Change category at Cannes Lions 2024 from among 165 entries
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, writes on how the conversation landscape has shifted dramatically – from offline gatherings to online platforms
Rahul Vengalil May 28, 2024 8:34 AM
The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
e4m Desk May 14, 2024 11:20 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder of tgthr, pens down his thoughts about the need to strengthen brand narratives in an age where consumers are constantly exposed to content
Rahul Vengalil May 2, 2024 8:33 AM
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising
Rahul Vengalil Mar 29, 2024 8:49 AM
#ChamakNayiSochKi has broached the topic of treating house helps with the dignity they deserve
e4m Staff Mar 21, 2024 4:44 PM
Rahul Vengalil was earlier Executive Director at Everest Brand Solutions
e4m Staff Jan 23, 2024 12:46 PM
Guest Column: Adman Aalap Desai, the CCO and Founder of tgthr, writes about learning the ropes of advertising from the ad maven Piyush Pandey during Desai's stint at Ogilvy
Aalap Desai Jan 9, 2024 8:27 AM
The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal,
e4m Staff Dec 11, 2023 2:24 PM
