Tgthr. drives campaign on CNN-News18 for Ultraviolette’s unveiling

The campaign has delivered 100% SOV across both Linear Television and Connected TV

by e4m Staff
Published: Mar 7, 2025 11:30 AM | 1 min read

Tgthr. has executed a Share of Voice (SOV) campaign on CNN-News18 for the launch of Ultraviolette Automotive.

The campaign has delivered 100% SOV across both Linear Television and Connected TV, ensuring complete brand exclusivity throughout the day. The takeover featured an array of high-impact formats, including Astons, J Bands, Slugs, Hotboards, an exclusive CEO interview, and, most notably, the live-streamed unveiling of the vehicle range.

Rahul Vengalil, CEO & Co-Founder, Tgthr., expressed his excitement about this groundbreaking execution, stating, "As a young agency committed to pushing the boundaries of advertising, campaigns like these reinforce our belief that there is still a long way to go for advertising. This achievement is not just about scale but about demonstrating the power of bold ideas and strategic media innovation. We are just getting started."

Smriti Mehra, CEO – English & Business News, Network18 said, “This campaign demonstrates our commitment to delivering impactful and immersive brand experiences. The collaboration showcases the power of strategic media innovation, setting a new benchmark for advertising in the news genre. We are committed to fostering such one-of-a-kind partnerships and pushing the boundaries of innovation.”