open-x
In her new position, Vasan will lead capability transformation for The Coca-Cola Company, focusing on areas including social media, creators, culture, commerce, artificial intelligence (AI) and growth
As per reports, the pitch is likely to see WPP's Open X and Publicis Groupe compete in most international markets, except North America, Japan and Korea
Coca-Cola creative leader expands role to oversee all clients across the region while continuing to helm WPP Open X network
e4m Staff Oct 22, 2025 8:56 AM
Prior to this, Cal Knight was with Walmart where he led agency partnerships for Walmart Connect
e4m Desk Sep 12, 2025 10:28 AM
Most recently, Laurent served as CEO of WPP Open X for The Coca-Cola Company, where he was instrumental in securing the industry’s largest-ever global marketing agency partnership in 2021
The partnership was originally established to consolidate and streamline Coca-Cola’s marketing operations
e4m Staff May 22, 2025 1:18 PM