The Coca-Cola Company renews global marketing partnership with WPP Open X
The partnership was originally established to consolidate and streamline Coca-Cola’s marketing operations
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Published: May 22, 2025 1:18 PM | 1 min read
The Coca-Cola Company has renewed its global marketing partnership with WPP Open X. The renewed agreement reaffirms WPP’s role as Coca-Cola’s primary network agency partner worldwide.
The partnership, originally established to consolidate and streamline Coca-Cola’s marketing operations, has been extended following successful collaboration across brand strategy, creative development, and digital execution.
WPP acknowledged the renewal as a testament to the strength of the partnership and the contributions of its creative teams. “This reflects the trust and alignment we’ve built with Coca-Cola and the forward momentum we’re driving together,” a WPP spokesperson stated.
With the renewed partnership, both companies aim to push further into bold, innovative marketing that connects with global audiences across platforms.
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