The beverage company involved some of its most popular brands to make all the right noises this IPL season; Garners 400 million views cumulative reach in peak summer (April-May) in eight languages

exchange4media Staff Jun 13, 2018 11:59 AM

Vikram was the best candidate for the job: Dominic Proctor?blur=25

GroupM’s Global Prez speaks on Vikram Sakhuja’s appointment as Maxus CEO. Proctor says the decision reflects the new world order

Noor Fathima Warsia Aug 16, 2012 7:31 PM

AdAsia 2011: Familiarising with new rules of engagement – WATCH VIDEO?blur=25

The Coca Cola Company’s Joseph Tripodi and McCann Worldgroup India’s Prasoon Joshi engaged in a lively debate on ‘Marketing 3.0: New rules of engagement’. Tripodi also elaborated on Coca Cola’s new communication approach of ‘Liquid & Linked’.

Dipali Banka Nov 3, 2011 9:30 AM