Maaza makes a big splash, becomes Coca-Cola’s 30th billion-dollar brand

Coca-Cola’s mango drink brand Maaza has officially entered the billion-dollar club, the company announced in its global earnings call.

James Quincey, Chair and Chief Executive Officer, The Coca-Cola Company, addressed investors, stating that Maaza is now its 30^th brand to enter into the coveted club.

“And Maaza is now our 30th billion-dollar brand. In 2024, our system added approximately 440,000 outlets to our digital customer platforms in India, which provides more opportunities to better tailor our product, price, and packaging offerings. Moving on to EMEA. In Europe, volume declined during the quarter with mixed performance across Western and Eastern markets,” he said.

Maaza was launched in 1976 in India and was acquired by Coca-Cola in 1993 from Parle Bisleri along with other drink brands such as Limca, Citra, Thums Up and Gold Spot. Maaza also has a global presence in the Middle East, Africa and North America.

The Coca‑Cola Company reported fourth quarter and full year 2024 results. “Our all-weather strategy is working, and we continue to demonstrate our ability to lead through dynamic external environments,” said Quincey, “Our global scale, coupled with local-market expertise and the unwavering dedication of our people and our system, uniquely position us to capture the vast opportunities ahead.”

"In India, our business rebounded nicely during the quarter and we grew volume. We recruited consumers with innovative marketing campaigns that link Coca-Cola with music, Sprite with travel and Thums Up with movies," said Quincy. 

Its net revenues grew 6% in the quarter and 3% for the full year. Organic revenues grew 14% for the quarter and 12% for the full year. Operating income recorded 19% growth for the quarter. It posted $6.8 billion in cash flow from operations, down 41%.

For the quarter, net revenues increased 6% to $11.5 billion, and organic revenues (non-GAAP) grew 14%, driven by 9% growth in price/mix and a 5% increase in concentrate sales. Concentrate sales were 3 points ahead of unit case volume, primarily driven by two additional days and the timing of concentrate shipments. For the full year, net revenues grew 3% to $47.1 billion, and organic revenues (non-GAAP) grew 12%, driven by 11% growth in price/mix and 2% growth in concentrate sales. Concentrate sales were 1 point ahead of unit case volume, primarily due to the timing of concentrate shipments.