The ‘Aam Wali Dildaari’ campaign has been conceptualized by Ogilvy India as a part of OpenX from WPP

exchange4media Staff Feb 1, 2023 2:50 PM


The campaign film, conceptualized by Ogilvy, also features Pooja Hegde

exchange4media Staff Jul 16, 2022 8:15 AM


The Aam Panna drink campaign has been conceptualized by McCann World Group

exchange4media Staff Mar 25, 2022 11:31 AM

BARC Logo?blur=25

The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others

exchange4media Staff Mar 4, 2022 8:28 AM

Maaza Campaign?blur=25

The campaign, directed by filmmaker Shoojit Sircar, will be amplified across TV, digital, and radio with a 360-degree approach

exchange4media Staff Feb 12, 2022 8:28 AM


Indulgent colourways have been introduced to portray the rich immersive experience of real mango and evoke the look and feel of an Indian sunset

exchange4media Staff Mar 11, 2019 12:08 PM


T Krishnakumar, President, Coca-Cola India & Southwest Asia, shares that India has undergone several changes that have had a direct impact on consumer behaviour

Ruhail Amin Jul 24, 2017 7:42 AM

Frooti, Tropicana, Maaza and Paper Boat who wins the Mango wars?blur=25

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy May 19, 2016 8:49 AM

Maaza launches new ad campaign- ‘Laalach for Aam? Maaza hai naam’ with Varun Dhawan playing double role?blur=25

The campaign which went on air recently, seeks to engage consumers in Maaza’s trademark slapstick comedy format

exchange4media Staff Feb 13, 2016 8:08 AM

Who wins Mango Wars?  Frooti, Maaza or Slice??blur=25

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review

Sarmistha Neogy Apr 21, 2015 8:40 AM

Maaza takes forward its mango-licious love saga in new campaign?blur=25

Conceptualised by Leo Burnett, Maaza has rolled out its latest campaign, creating another story about mango-lovers & renewing the brand promise of 'Har Mausam Aam'

exchange4media Staff May 24, 2014 9:24 AM

Is the beverage category over-dependent on use of celebrities??blur=25

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

Maaza positions brand around romance?blur=25

Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’

Twishy Jan 29, 2013 8:03 PM