maaza
The ‘Aam Wali Dildaari’ campaign has been conceptualized by Ogilvy India as a part of OpenX from WPP
exchange4media Staff Feb 1, 2023 2:50 PM
The campaign film, conceptualized by Ogilvy, also features Pooja Hegde
exchange4media Staff Jul 16, 2022 8:15 AM
The Aam Panna drink campaign has been conceptualized by McCann World Group
exchange4media Staff Mar 25, 2022 11:31 AM
The brand list this week saw several new entrants like Mortein, Thums Up, Colgate Vedshakti, Coca-Cola among others
exchange4media Staff Mar 4, 2022 8:28 AM
The campaign, directed by filmmaker Shoojit Sircar, will be amplified across TV, digital, and radio with a 360-degree approach
exchange4media Staff Feb 12, 2022 8:28 AM
Indulgent colourways have been introduced to portray the rich immersive experience of real mango and evoke the look and feel of an Indian sunset
exchange4media Staff Mar 11, 2019 12:08 PM
T Krishnakumar, President, Coca-Cola India & Southwest Asia, shares that India has undergone several changes that have had a direct impact on consumer behaviour
Ruhail Amin Jul 24, 2017 7:42 AM
Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers
Sarmistha Neogy May 19, 2016 8:49 AM
The campaign which went on air recently, seeks to engage consumers in Maaza’s trademark slapstick comedy format
exchange4media Staff Feb 13, 2016 8:08 AM
Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review
Sarmistha Neogy Apr 21, 2015 8:40 AM
Conceptualised by Leo Burnett, Maaza has rolled out its latest campaign, creating another story about mango-lovers & renewing the brand promise of 'Har Mausam Aam'
exchange4media Staff May 24, 2014 9:24 AM
Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity
Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’
