maaza
Maaza?blur=25

Indulgent colourways have been introduced to portray the rich immersive experience of real mango and evoke the look and feel of an Indian sunset

exchange4media Staff Mar 11, 2019 12:08 PM

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T Krishnakumar, President, Coca-Cola India & Southwest Asia, shares that India has undergone several changes that have had a direct impact on consumer behaviour

Ruhail Amin Jul 24, 2017 7:42 AM

Frooti, Tropicana, Maaza and Paper Boat who wins the Mango wars?blur=25

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy May 19, 2016 8:49 AM

Maaza launches new ad campaign- ‘Laalach for Aam? Maaza hai naam’ with Varun Dhawan playing double role?blur=25

The campaign which went on air recently, seeks to engage consumers in Maaza’s trademark slapstick comedy format

exchange4media Staff Feb 13, 2016 8:08 AM

Who wins Mango Wars?  Frooti, Maaza or Slice??blur=25

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review

Sarmistha Neogy Apr 21, 2015 8:40 AM

Maaza takes forward its mango-licious love saga in new campaign?blur=25

Conceptualised by Leo Burnett, Maaza has rolled out its latest campaign, creating another story about mango-lovers & renewing the brand promise of 'Har Mausam Aam'

exchange4media Staff May 24, 2014 9:24 AM

Is the beverage category over-dependent on use of celebrities??blur=25

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

Maaza positions brand around romance?blur=25

Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’

Twishy Jan 29, 2013 8:03 PM