creator-economy-impact

WPP names Rema Vasan as Global President, Social and Creator for Open X

Rema Vasan Appointed Global President of Social and Creator at WPP?blur=25

In her new position, Vasan will lead capability transformation for The Coca-Cola Company

e4m Desk Jul 14, 2026 10:59 AM

Why brands are betting on stand-up comedians

Why brands are betting on stand-up comedians?blur=25

As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries

Sandhi Sarun Jul 13, 2026 8:53 AM