creator-economy-impact

How Dhruv Rathee turned video essays into real-world clout

Dhruv Rathee's Press Conference Marks a Shift in Creator Influence?blur=25

Dhruv Rathee has turned video essays into real-world influence, using a massive digital following to shape public debate and challenge traditional media and political power structures

Shalinee Mishra 5 hours ago

The creator effect: How influence is rewriting corporate communications

How Creators Are Transforming Corporate Communications Strategies?blur=25

Industry leaders explore how creators are shifting the balance of influence and reshaping communications

Ritika Upmanyu Aug 25, 2026 4:29 PM

Rema Vasan Joins WPP as Global President for Social and Creator

Rema Vasan Joins WPP as Global President for Social and Creator?blur=25

In her new position, Vasan will lead capability transformation for The Coca-Cola Company

e4m Desk Jul 14, 2026 10:59 AM

Why brands are betting on stand-up comedians

Why brands are betting on stand-up comedians?blur=25

As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries

Sandhi Sarun Jul 13, 2026 8:53 AM