When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi, rides and even hotel stays

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Brands flock to leverage Ujjain Kumbh Mela; FMCG & BFSI take the lead?blur=25

Brands are trying various innovative marketing approaches to reach out to their customers, with up to 50-60 million footfalls expected at Ujjain Kumbh over a period of one month

Sarmistha Neogy Apr 27, 2016 8:15 AM

Digital mktg is better rooted now, but remains a complicated concept?blur=25

While digital mktg forms an integral part of the media mix, marketers still struggle with factors such as measurement, RoI & digital brief, say experts

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