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In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

Ronald Menezes Oct 11, 2017 8:39 AM

Twitter, a credible news platform today, is one of the most sought after medium to vent out one’s emotion with regard to any tragic or joyous event

Ronald Menezes Oct 11, 2017 8:36 AM

Fever claimed the top spot in Mumbai and Delhi while in Bengaluru, Radio City was at number one position

Ronald Menezes Oct 3, 2017 8:05 AM

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As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Ronald Menezes Sep 29, 2017 7:22 AM

Twitter has decided to double its character limit to 280. We spoke to a few experts to find out if this will attract more advertisers and marketers.

Ronald Menezes Sep 28, 2017 7:38 AM

The brand custodians were excited and enthusiastic about their association with Bigg Boss at a press conference held in Mumbai on Tuesday evening. They are looking forward to an exciting season ahead.

Ronald Menezes Sep 27, 2017 8:18 AM

At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are looking at India as a market

Ronald Menezes Sep 27, 2017 8:12 AM

The CMO of Fiji Airways shared insights on his marketing experiences in India as it recently signed a code-sharing agreement with Jet Airways Byline – Ronald Menezes

Ronald Menezes Sep 25, 2017 8:56 AM

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

Ronald Menezes Sep 21, 2017 6:48 PM

As Sunny Leone’s latest ad for Manforce condoms faces flak in Gujarat, we list five other ads that were banned for being too racy years ago

Ronald Menezes Sep 21, 2017 8:31 AM

Majumdar spoke to us about Puma’s plans this festive season, how they plan to improve sales and why India is important to them

Ronald Menezes Sep 18, 2017 8:43 AM

According to Advertising Expenditure Forecast by Zenith Media, the slowdown in GDP or implementation of GST is not affecting the growth of ad spends in India as it is the fourth largest contributor to global ad spends

Ronald Menezes Sep 13, 2017 8:08 AM

BookMyShow is known for its quick services to book tickets for various events or movies but with the addition of a new feature ‘Jukebox’ it is offering variety of genres like horror, infotainment and literature.

Ronald Menezes Sep 12, 2017 8:35 AM

At the recently held Content JAM by exchange4media, experts discussed how marketing plays a role in building brand image or driving conversion

Ronald Menezes Sep 11, 2017 8:39 AM

As Gauri Lankesh’s murder mystery kept the media fraternity on high alert, those in the industry took to Twitter to express their grief and said that such attacks won’t deter fearless journalism

Ronald Menezes Sep 7, 2017 7:46 AM

Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower” status to another level all together?

Ronald Menezes Sep 6, 2017 7:33 AM

Twitterati immediately took to #IPLMediaRights and reacted on the hot topic even as Lalit Modi, Harsha Bhogle, and cricket analyst Freddie Wilde analysed the numbers

Ronald Menezes Sep 5, 2017 9:15 AM

Shankar fielded questions by journalists at a press conference after the IPL bidding rights were awarded to Star India

Ronald Menezes Sep 5, 2017 8:55 AM

Artificial Intelligence still has a long way to go in India, according to Sachin Pendse, Global Data Modeling, Architect and Reporting Hub lead – Data & Analytics, Mondelez

Ronald Menezes Sep 4, 2017 8:02 AM

The torrential downpour on Tuesday brought Mumbai to a standstill and as it returns back to normalcy, we highlight the role played by Twitter and journalists in connecting the dots in what was clearly a time of crisis

Ronald Menezes Aug 31, 2017 8:04 AM