Date-wise News
Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

Madhuwanti Saha Mar 10, 2016 5:06 PM

Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

Madhuwanti Saha Mar 10, 2016 5:06 PM

Carat India bags media mandate of Columbia Asia Hospitals

This win comes on the back of Carat’s record breaking new business wins, including Mondelez, making Carat the leading new business agency in India two years in a row

exchange4media Staff Mar 10, 2016 4:08 PM

Payments made by broadcasters & publishers for advertisement not liable for TDS - Income Tax Dept.

The Ministry of Finance and Central Board of Direct Taxes has announced that TV channels, newspapers and broadcasters will not draw TDS (Tax deducted at source) while paying their agencies for advertisements.

Abid Hasan Mar 10, 2016 1:51 PM

Senior Journalist Barkha Dutt receives threats post JNU reportage

Senior Journalist and prominent NDTV anchor Barkha Dutt has received anonymous threats calls post her reportage on JNU

Abid Hasan Mar 10, 2016 1:26 PM

IAA Olive Crown 2016 honours Late Padmashri Bhavarlal Hiralal Jain with the 'Green Crusader of the Year' award

The Olive Crown are Asia’s first and only awards that celebrate impactful work done in sustainability communication

exchange4media Staff Mar 10, 2016 1:18 PM

Prime Focus revamps advertising services offering for India

Prime Focus Limited has revamped its advertising services offering in India with a series of high-profile hires across its creative team and a new offline editing facility

exchange4media Staff Mar 10, 2016 12:57 PM

Tyroo and Nazara to enable e-commerce in mobile games

Tyroo will power Nazara Games' Nazara Cricket for contextual, e-commerce deals with more games expected to be added in the future

exchange4media Staff Mar 10, 2016 12:44 PM

Pitch CMO Summit 2016: Consistency has been one of the keys to Amul’s success in the marketing space: Pawan Singh CMO Amul

Speaking at the Pitch CMO Summit 2016, Pawan Singh, CMO of Amul spoke about the importance of brand legacy driving innovation and how Amul has sustained this legacy

Alisha Patel Mar 10, 2016 9:09 AM

Sony looks to rake in Rs 1200 cr ad revenue on IPL 2016

Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore

Madhuwanti Saha Mar 10, 2016 9:06 AM

Sony looks to rake in Rs 1200 cr ad revenue on IPL 2016

Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore

Madhuwanti Saha Mar 10, 2016 9:06 AM

Starcom bags NestAway Media AOR

NestAway has appointed Starcom Mediavest Group as its AOR for all media after a multi-agency pitch. The account would be managed out of SMG’s Delhi office

Priyanka Mehra Mar 10, 2016 8:55 AM

"We do not want people grading their own homework" Preethy Vaidyanathan Medialets

Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities before measurement of mobile ad effectiveness. Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities to bring their ad efficiency measurement system to Indian clients

Abhinn Shreshtha Mar 10, 2016 8:41 AM

Pitch CMO Summit 2016: Brand experience starts much before customers reach the point of sale: Sumeet Narang

In today’s scenario brand experience starts much before customers reach the point of sale or the point of consumption and it is posing a big challenge for marketers, said Sumeet Narang, VP Marketing, Bajaj Auto Ltd. at the Pitch CMO Summit 2016

Ruhail Amin Mar 10, 2016 7:59 AM

Industry experts from the FMCG sector believe that innovations will eventually win

At the recently held Future Consumer Enterprise Limited event in Mumbai, a panel discussion on how the FMCG and food industry is shaping up and how urbanisation is changing the food culture in India was organised on the sidelines of the event

Ronald Menezes Mar 10, 2016 7:57 AM

Government announces major reforms to promote less cash economy

This follows a recent cabinet note in which the government has suggested to remove surcharge, formulating a differentiated MDR framework, introduction of a formulae linked acceptance infrastructure for different stakeholders and incentivising digital transactions to promote less cash economy

exchange4media Staff Mar 10, 2016 7:55 AM

OLX's 'No More Dekhte Hain, OLX Pe Behchte Hain' strikes chord crosses over 2 million views

The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old things and the inertia to change them owing to procrastination

Sarmistha Neogy Mar 10, 2016 7:54 AM