Authors
Uber India, Radio One, Hike, Benetton, Reliance Jio board the Bieber brand wagon?blur=25

A look at how brands are engaging online with their audiences as they try to leverage Justin Bieber’s maiden India concert

Sarmistha Neogy May 10, 2017 8:03 AM

Vodafone's elderly couple Vs Airtel's kids: Telecom operators put the cute appeal to test?blur=25

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Sarmistha Neogy May 9, 2017 8:05 AM

Prega News' Mother's Day campaign urges corporates to pause and think?blur=25

The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune

Sarmistha Neogy May 4, 2017 7:51 AM

Pulse candy's maiden TVC gets 18.5 million views across social media platforms?blur=25

The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy

Sarmistha Neogy May 3, 2017 8:05 AM

Sumit Singhal, VP, Planning & Strategy at NDTV quits after 8 years?blur=25

Before joining NDTV, he was the Dean and Head of Training at International school of Media Studies

Sarmistha Neogy Jan 16, 2017 8:06 AM

Ralson India scouts for a creative agency?blur=25

Presently the account is being handled by Triton Communication

Sarmistha Neogy Jan 13, 2017 8:46 AM

Asian Paints Ultima Protek’s humorous ad with Ranbir Kapoor gets 1 million views on YouTube ?blur=25

O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer

Sarmistha Neogy Jan 12, 2017 8:06 AM

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans?blur=25

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Sarmistha Neogy Jan 11, 2017 8:13 AM

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends?blur=25

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

Sarmistha Neogy Jan 11, 2017 8:10 AM

8 brand endorsers who made news in 2016?blur=25

Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements

Sarmistha Neogy Jan 4, 2017 8:02 AM

Subhadeep Dawn joins Contract Bangalore as Creative Group Head?blur=25

Earlier to this, he was working as the Creative Supervisor at DDB Mudra, Kolkata

Sarmistha Neogy Jan 3, 2017 1:41 PM

How should e-commerce players tweak their communication strategy in 2017??blur=25

We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only discount led...

Sarmistha Neogy Jan 2, 2017 7:57 AM

Rewind 2016: The year of controversies around celebrities endorsing pan masala brands?blur=25

From Pierce Brosnan appearing in a Pan Bahar ad, ASCI forming guidelines on pan masala ads to Bollywood stars being served notices for endorsing products belonging to these categories, 2016 was nothing short of controversial for pan masala brands

Sarmistha Neogy Dec 29, 2016 8:38 AM

Rewind 2016: Increased ad spends & bang-on marketing strategies help Chinese handset makers gain market share?blur=25

From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year

Sarmistha Neogy Dec 27, 2016 8:34 AM

Rewind 2016:Ad campaigns that courted social media backlash this year?blur=25

Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives

Sarmistha Neogy Dec 26, 2016 8:13 AM

Had demonetisation not happened, we would have grown triple digits: Manish Porwal, Alchemist?blur=25

Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers

Sarmistha Neogy Dec 26, 2016 8:11 AM

We have been growing triple-digit while landscape has been mostly flat or negative: Amit Agarwal, Amazon India?blur=25

Post demonetisation, Amazon India had stopped their COD service for 48 hrs to allow the logistics team to stabilise their operation and adjust dealing with new notes

Sarmistha Neogy Dec 15, 2016 8:20 AM

Paytm, FreeCharge & MobiKwik get aggressive on market share post  demonetisation?blur=25

So while Paytm has been the most aggressive of the lot, the others like FreeCharge & MobiKwik are also trying their best to milk the most in this situation

Sarmistha Neogy Dec 13, 2016 8:38 AM

Ongoing wedding season has evened out the impact of demonetisation on sales: Suparna Mitra, Titan?blur=25

Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women

Sarmistha Neogy Dec 12, 2016 8:16 AM