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A look at how brands are engaging online with their audiences as they try to leverage Justin Bieber’s maiden India concert

Sarmistha Neogy 10-May-2017

The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers

Sarmistha Neogy 09-May-2017

The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune

Sarmistha Neogy 04-May-2017

The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy

Sarmistha Neogy 03-May-2017

Before joining NDTV, he was the Dean and Head of Training at International school of Media Studies

Sarmistha Neogy 16-January-2017

Presently the account is being handled by Triton Communication

Sarmistha Neogy 13-January-2017

O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer

Sarmistha Neogy 12-January-2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Sarmistha Neogy 11-January-2017

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

Sarmistha Neogy 11-January-2017

Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements

Sarmistha Neogy 04-January-2017

Earlier to this, he was working as the Creative Supervisor at DDB Mudra, Kolkata

Sarmistha Neogy 03-January-2017

We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only discount led...

Sarmistha Neogy 02-January-2017

From Pierce Brosnan appearing in a Pan Bahar ad, ASCI forming guidelines on pan masala ads to Bollywood stars being served notices for endorsing products belonging to these categories, 2016 was nothing short of controversial for pan masala brands

Sarmistha Neogy 29-December-2016

From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year

Sarmistha Neogy 27-December-2016

Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives

Sarmistha Neogy 26-December-2016

Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers

Sarmistha Neogy 26-December-2016

The ad conceptualised by Purnima Advertising was trending on Twitter on Wednesday

Sarmistha Neogy 15-December-2016

Post demonetisation, Amazon India had stopped their COD service for 48 hrs to allow the logistics team to stabilise their operation and adjust dealing with new notes

Sarmistha Neogy 15-December-2016

So while Paytm has been the most aggressive of the lot, the others like FreeCharge & MobiKwik are also trying their best to milk the most in this situation

Sarmistha Neogy 13-December-2016

Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women

Sarmistha Neogy 12-December-2016