Authors
A look at how brands are engaging online with their audiences as they try to leverage Justin Bieber’s maiden India concert
The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers
The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune
The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy
Before joining NDTV, he was the Dean and Head of Training at International school of Media Studies
Sarmistha Neogy 16-January-2017
O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer
Sarmistha Neogy 12-January-2017
The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas
Sarmistha Neogy 11-January-2017
According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent
Sarmistha Neogy 11-January-2017
Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements
Sarmistha Neogy 04-January-2017
Earlier to this, he was working as the Creative Supervisor at DDB Mudra, Kolkata
Sarmistha Neogy 03-January-2017
We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only discount led...
Sarmistha Neogy 02-January-2017
From Pierce Brosnan appearing in a Pan Bahar ad, ASCI forming guidelines on pan masala ads to Bollywood stars being served notices for endorsing products belonging to these categories, 2016 was nothing short of controversial for pan masala brands
Sarmistha Neogy 29-December-2016
From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year
Sarmistha Neogy 27-December-2016
Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives
Sarmistha Neogy 26-December-2016
Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers
Sarmistha Neogy 26-December-2016
The ad conceptualised by Purnima Advertising was trending on Twitter on Wednesday
Sarmistha Neogy 15-December-2016
Post demonetisation, Amazon India had stopped their COD service for 48 hrs to allow the logistics team to stabilise their operation and adjust dealing with new notes
Sarmistha Neogy 15-December-2016
So while Paytm has been the most aggressive of the lot, the others like FreeCharge & MobiKwik are also trying their best to milk the most in this situation
Sarmistha Neogy 13-December-2016
Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women
Sarmistha Neogy 12-December-2016
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