Date-wise News

Radio City, Bangalore fetched the highest market share of 24.4 per cent among all the radio stations across the four regions. The Mumbai, Delhi and Kolkata markets were led by Big FM, Fever FM and Radio Mirchi respectively in week 10

exchange4media Staff 21-March-2016

The Grievances Against Misleading Advertisements (GAMA) portal received 1000+ complaints within a year of launch garnering prompt compliances from the top advertisers complained against

exchange4media Staff 21-March-2016

NDTV Prime has launched ‘The Real Deal’, a television show and 360 degree media property on impact investing and social entrepreneurship. The show will air from March 25 at 9pm

exchange4media Staff 21-March-2016

School of Skill, the online skill based education marketplace in India of SKILLSdox Inc, has rolled out its first advertising campaign centred on ‘Never Stop Growing’

exchange4media Staff 21-March-2016

Brands across categories are using the loving old character of a granny in their communication to break the clutter and standout

Sarmistha Neogy 21-March-2016

Inspired by a glossary of cricket terms, the dictionary aims to re-ignite the passion between lovers as the game on the field begins to heat up

exchange4media Staff 21-March-2016

One of the most popular social media websites turns a decade old today and it has been a journey that in many ways is a microcosm of the social media space itself

Abhinn Shreshtha 21-March-2016

The online furniture market, projected at $130 million, is expected to grow with a CAGR of 75 per cent and reach the $700 million mark by 2020. A look at how the frontrunners in online furniture space like Pepperfry and Urban Ladder are scoring

exchange4media Staff 21-March-2016

Radio City, Bangalore fetched the highest market share of 24.4 per cent among all the radio stations across the four regions. The Mumbai, Delhi and Kolkata markets were led by Big FM, Fever FM and Radio Mirchi respectively in week 10

exchange4media Staff 21-March-2016

The widely appreciated Ariel ‘Share the Load’ and Whisper ‘Touch The Pickle’ Campaigns for P&G have won BBDO India the Grand Prix (Grande’), a Gold, four Silvers and three Bronze awards - making it the No. 1 awarded agency in India at AdFest 2016

exchange4media Staff 21-March-2016

More than 40 brands showcased their ads during the India Pakistan cricket match at Eden Gardens, Kolkata with Oppo, Nissan, Airtel and Flipkart featuring among the top advertised brands

Ruhail Amin 21-March-2016

The new campaign uses the element of humour to highlight the benefits of online hotel booking in an attempt to shift consumers from offline to online. This is in line with the company’s aggressive efforts to tap into the hotel booking segment where they currently hold 25 % market share and 54% in online flight booking segment

Madhuwanti Saha 21-March-2016

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