Date-wise News
The Wire wins the 'RedInk Start-up of the Year' Award

The Wire, a news and public affairs website, has been adjudged the ‘Start-up of the Year’ at the RedInk journalism awards instituted by the Press Club, Mumbai

exchange4media Staff Apr 22, 2016 6:32 PM

Bhaskar Das resigns as Group CEO Zee Media, to take up new role as President & Chief Growth Officer, Zee Unimedia Ltd.

In a filing with BSE, Zee Media Corporation said Das has stepped down from his current role w. e. f April 20, 2016

exchange4media Staff Apr 22, 2016 5:08 PM

Leo Burnett appoints Dheeraj Sinha as Chief Strategy Officer for South Asia

Leo Burnett has announced the appointment of Dheeraj Sinha as Chief Strategy Officer. Dheeraj will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

exchange4media Staff Apr 22, 2016 1:47 PM

Prasoon Joshi among jury for Cannes Entertainment Lions for Music 2016

Taking place on 23-24 June, Lions Entertainment is part of the overall programme of the Cannes Lions Festival running from 18-25 June.

exchange4media Staff Apr 22, 2016 1:31 PM

BARC Ratings: Star Plus continues to be No.1, Life OK takes a leap to No.4 in week 15

Star Plus continued to be the most watched Hindi GEC. Colors remained at No.2 followed by Zee TV at No.3. Life OK took a leap to the fourth spot from seventh in week 14. Sony Pal remained at No.5

exchange4media Staff Apr 22, 2016 1:17 PM

Grey Global Creative Council appoints Per Pedersen as Chairman

In this role, Pedersen becomes the global creative evangelist, strengthening creative culture and the quality of work across the entire network

exchange4media Staff Apr 22, 2016 11:24 AM

MullenLowe Lintas Group, India wins title of Agency of the Year,BBDO Worldwide bags Agency Network of the Year @ APAC Effies

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai

exchange4media Staff Apr 22, 2016 8:52 AM

Bigg Boss 10 gets Appy Fizz on board; bets big on new format

The format for this year’s Bigg Boss has few new additions. For the first time the show has been thrown open to public participation

Sarmistha Neogy Apr 22, 2016 8:12 AM

OgilvyOne's anti child-labour campaign attracts global attention

The campaign launched by Reliance General Insurance and children's rights NGO Child Rights and You (CRY) uses the hashtag #DONTEMPLOYLITTLEONES and urges twitter users to tweet whatever they ordinarily would, but using only all caps. And hence avoiding the usage of 'little ones'

exchange4media Staff Apr 22, 2016 8:10 AM

Cipla Health partners with Soho Square for Nicotex

Following the two big wins of Vasmol and Faber in January and February, Soho Square has now been roped in to handle the brand duties for Nicotex – Cipla Health’s smoking cessation gum

exchange4media Staff Apr 22, 2016 8:07 AM

MIB all set for a revamp; DG Doordarshan yet to take charge

While MIB is planning to revamp the ministry post Sunil Arora’s exit, Supriya Sahu is likely to take charge as Director General, Doordarshan post TN elections

Abid Hasan Apr 22, 2016 8:05 AM

The gap between content marketing and performance marketing is shrinking say experts

As content becomes more and more important, the gap between content marketing and performance marketing is shrinking

Abhinn Shreshtha Apr 22, 2016 8:04 AM

IPL 9: Bangalore Vs Hyderabad attracts maximum viewership in first week

The opening match between Mumbai Indians and Rising Pune Supergiants on April 9 and the match between Royal Challengers Bangalore and Sunrisers Hyderabad on April 12 has recorded maximum ratings of 24,118 and 24,137 respectively

exchange4media Staff Apr 22, 2016 7:59 AM

Asia Pacific online video revenue to reach USD 35 billion by 2021, MPA report

According to a new report published by Media Partners Asia, the Asia-Pacific online video revenue is expected to reach USD 35 billion by 2021, an average annual growth of 22% from USD 13 billion in 2016

exchange4media Staff Apr 22, 2016 7:57 AM