Date-wise News

The Wire, a news and public affairs website, has been adjudged the ‘Start-up of the Year’ at the RedInk journalism awards instituted by the Press Club, Mumbai

exchange4media Staff 22-April-2016

In a filing with BSE, Zee Media Corporation said Das has stepped down from his current role w. e. f April 20, 2016

exchange4media Staff 22-April-2016

Leo Burnett has announced the appointment of Dheeraj Sinha as Chief Strategy Officer. Dheeraj will be based out of the agency’s Mumbai office and will be responsible for planning across South Asia.

exchange4media Staff 22-April-2016

Taking place on 23-24 June, Lions Entertainment is part of the overall programme of the Cannes Lions Festival running from 18-25 June.

exchange4media Staff 22-April-2016

Star Plus continued to be the most watched Hindi GEC. Colors remained at No.2 followed by Zee TV at No.3. Life OK took a leap to the fourth spot from seventh in week 14. Sony Pal remained at No.5

exchange4media Staff 22-April-2016

The company took this event LIVE with help from digital agency, Social Kinnect

exchange4media Staff 22-April-2016

In this role, Pedersen becomes the global creative evangelist, strengthening creative culture and the quality of work across the entire network

exchange4media Staff 22-April-2016

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai

exchange4media Staff 22-April-2016

The format for this year’s Bigg Boss has few new additions. For the first time the show has been thrown open to public participation

Sarmistha Neogy 22-April-2016

The campaign launched by Reliance General Insurance and children's rights NGO Child Rights and You (CRY) uses the hashtag #DONTEMPLOYLITTLEONES and urges twitter users to tweet whatever they ordinarily would, but using only all caps. And hence avoiding the usage of 'little ones'

exchange4media Staff 22-April-2016

Following the two big wins of Vasmol and Faber in January and February, Soho Square has now been roped in to handle the brand duties for Nicotex – Cipla Health’s smoking cessation gum

exchange4media Staff 22-April-2016

While MIB is planning to revamp the ministry post Sunil Arora’s exit, Supriya Sahu is likely to take charge as Director General, Doordarshan post TN elections

Abid Hasan 22-April-2016

As content becomes more and more important, the gap between content marketing and performance marketing is shrinking

Abhinn Shreshtha 22-April-2016

The opening match between Mumbai Indians and Rising Pune Supergiants on April 9 and the match between Royal Challengers Bangalore and Sunrisers Hyderabad on April 12 has recorded maximum ratings of 24,118 and 24,137 respectively

exchange4media Staff 22-April-2016

According to a new report published by Media Partners Asia, the Asia-Pacific online video revenue is expected to reach USD 35 billion by 2021, an average annual growth of 22% from USD 13 billion in 2016

exchange4media Staff 22-April-2016

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