Date-wise News
'Rush Hour' Television Reboot premieres on Zee Café and Zee Café HD

Zee Café will showcase a 4 Hour TV Premiere of Rush Hour under its property “Along with the U.S” on April 22, 8 PM. Thereafter, the show will air once a week every Friday at 11 PM

exchange4media Staff Apr 18, 2016 3:21 PM

Journy launches in India, gives brands a platform for authentic UGC

With this launch, brands in India now have a way of creating authentic Word of Mouth- the holy grail of marketing

exchange4media Staff Apr 18, 2016 2:57 PM

BARC Ratings: Colors' show 'Naagin' stages a come-back in the No.1 spot

Colors’ show ‘Naagin’ regained the No.1 position. ‘Kumkum Bhagya’ gained both in terms of ranking and ratings. ICC World T20 England vs West Indies, Finals stood at No.3 followed by Star Plus’ Yeh Hai Mohabbatein’at No.4.

exchange4media Staff Apr 18, 2016 8:30 AM

Will WhatsApp's new encryption policy make its use illegal in India?

WhatsApp creates an end to end encryption policy for its billion users around the world; however, if the government decides to imply strict encryption policies in India, the messaging app could soon be illegal

Ronald Menezes Apr 18, 2016 7:59 AM

The biggest differentiator would be our product: B. Krishna Rao, Parle

Parle Group has recently released their maiden communication for the product Mexitos which was launched in the market in August 2015. B. Krishna Rao, Deputy Marketing Manager, Parle Products spoke to exchange4media about the marketing plans of Mexitos, the target segment, the size and the challenges in this category and more

Sarmistha Neogy Apr 18, 2016 7:57 AM

Vodafone spends 35% of marketing budget on IPL 2016

Vodafone says VIVO IPL 2016 will be its "strongest" association with the cricketing property since its inception

Abhinn Shreshtha Apr 18, 2016 7:55 AM

Vodafone spends 35% of marketing budget on IPL 2016

Vodafone says VIVO IPL 2016 will be its "strongest" association with the cricketing property since its inception

Abhinn Shreshtha Apr 18, 2016 7:55 AM

Case filed against Patanjali Ayurved for playing the patriotic card in ads

Patanjali Ayurved’s Dant Kanti campaign has not gone down well with a Bareilly-based lawyer who has filed a case with the Advertising Standards Council of India (ASCI) citing violation of rules

exchange4media Staff Apr 18, 2016 7:53 AM

IPL outdoor ad spends estimated to have dipped by 50%

Heads of outdoor agencies and media owners that Exchnage4media spoke with says season 9 of the IPL has seen a muted response from brands.

Abhinn Shreshtha Apr 18, 2016 7:52 AM

IPL outdoor ad spends estimated to have dipped by 50%

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Abhinn Shreshtha Apr 18, 2016 7:52 AM

Lingerie brands choose bold vs subtle campaigns to target consumers

Brands in the lingerie space are gradually moving from objectifying women or attracting men's attention to spreading awareness among women about the need to choose the right lingerie

Sarmistha Neogy Apr 18, 2016 7:49 AM

Guest Column: 5 practices for successful TV plus Digital convergence campaigns: Alap Ghosh SilverPush

Remembering how to do TV+Digital convergence campaigns right, media planners and advertiser have the ability to make the transition easier, both for themselves and for their audiences, while maintaining harmony in the advertising ecosystem writes Alap Ghosh, Consulting CSO, SilverPush

Alap Ghosh Apr 18, 2016 7:47 AM