Date-wise News

Zee Café will showcase a 4 Hour TV Premiere of Rush Hour under its property “Along with the U.S” on April 22, 8 PM. Thereafter, the show will air once a week every Friday at 11 PM

exchange4media Staff 18-April-2016

With this launch, brands in India now have a way of creating authentic Word of Mouth- the holy grail of marketing

exchange4media Staff 18-April-2016

Colors’ show ‘Naagin’ regained the No.1 position. ‘Kumkum Bhagya’ gained both in terms of ranking and ratings. ICC World T20 England vs West Indies, Finals stood at No.3 followed by Star Plus’ Yeh Hai Mohabbatein’at No.4.

exchange4media Staff 18-April-2016

WhatsApp creates an end to end encryption policy for its billion users around the world; however, if the government decides to imply strict encryption policies in India, the messaging app could soon be illegal

Ronald Menezes 18-April-2016

Parle Group has recently released their maiden communication for the product Mexitos which was launched in the market in August 2015. B. Krishna Rao, Deputy Marketing Manager, Parle Products spoke to exchange4media about the marketing plans of Mexitos, the target segment, the size and the challenges in this category and more

Sarmistha Neogy 18-April-2016

Vodafone says VIVO IPL 2016 will be its "strongest" association with the cricketing property since its inception

Abhinn Shreshtha 18-April-2016

Vodafone says VIVO IPL 2016 will be its "strongest" association with the cricketing property since its inception

Abhinn Shreshtha 18-April-2016

Patanjali Ayurved’s Dant Kanti campaign has not gone down well with a Bareilly-based lawyer who has filed a case with the Advertising Standards Council of India (ASCI) citing violation of rules

exchange4media Staff 18-April-2016

Heads of outdoor agencies and media owners that Exchnage4media spoke with says season 9 of the IPL has seen a muted response from brands.

Abhinn Shreshtha 18-April-2016

Season 9 of the IPL has seen a muted response from brands, said the heads of outdoor agencies and media owners that we spoke with

Abhinn Shreshtha 18-April-2016

Brands in the lingerie space are gradually moving from objectifying women or attracting men's attention to spreading awareness among women about the need to choose the right lingerie

Sarmistha Neogy 18-April-2016

Remembering how to do TV+Digital convergence campaigns right, media planners and advertiser have the ability to make the transition easier, both for themselves and for their audiences, while maintaining harmony in the advertising ecosystem writes Alap Ghosh, Consulting CSO, SilverPush

Alap Ghosh 18-April-2016

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