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Remembering how to do TV+Digital convergence campaigns right, media planners and advertiser have the ability to make the transition easier, both for themselves and for their audiences, while maintaining harmony in the advertising ecosystem writes Alap Ghosh, Consulting CSO, SilverPush

Alap Ghosh 18-April-2016

Merely creating an app for presence or show won’t help brands beyond what gimmickry would help. Brands must also understand in what cases a mobile app would NOT make sense for their brand’s objectives, writes Alap Ghosh, Head of Sales, Mobango.

Alap Ghosh 16-September-2011

Every app isn’t a blockbuster, however, with efficient media buying, a large audience can be created for the app in a short period of time, writes Alap Ghosh, Head of Sales, Mobango.

Alap Ghosh 01-August-2011

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