Date-wise News
Black White Orange is Paramount Pictures' Licensing Agent for India

Under the agreement, Black White Orange will manage and represent Paramount Pictures’ expansive portfolio, including major premium franchises such as The Godfather, Breakfast at Tiffany’s, Grease, Top Gun and upcoming blockbuster releases like Baywatch and XXX

exchange4media Staff Aug 24, 2016 2:53 PM

Havas Media Group announces key promotions

Havas Media has promoted Melvin Lim to Chief Commercial Officer role for APAC, Jacqui Lim takes over as CEO of Singapore

exchange4media Staff Aug 24, 2016 1:15 PM

itel Mobile appoints HTA Marketing Services as its creative agency

Every creative devised by JWT are crafted around itel Mobile’s core brand proposition of ‘Right to Progress’ and will be aimed at promoting its highly relevant, value-plus mobility solutions within the aspiring Indian consumer base

exchange4media Staff Aug 24, 2016 11:59 AM

Firki Productions enters the branded content space

Firki Productions will provide multi-format content based around brand insights and human truths

exchange4media Staff Aug 24, 2016 9:50 AM

Call me the 'Good Shepherd', my job is to steer brands to the path of success: Colvyn Harris

J Walter Thompson lifer Colvyn Harris exited his role as Exec Director Global Growth & Client, over three months ago to form his own company, Harris Mint, a name that has garnered its share of attention. Harris gets candid about his new venture, his strategy to win clients and more...

Priyanka Mehra Aug 24, 2016 9:29 AM

Reliance Jio Infocomm accuses COAI of openly promoting cartelisation

Reliance Jio Infocomm has now written to the Cellular Operators Association of India (COAI), accusing it of taking unilateral decisions at the behest of incumbents, on sending representations to the government

exchange4media Staff Aug 24, 2016 8:49 AM

Havas Media Group launches #HavasTenOnTen campaign

Havas Media Group, India has launched the #HavasTenOnTen campaign to celebrate ten years of operations in the Indian media industry as an independent media agency

exchange4media Staff Aug 24, 2016 8:33 AM

Why are private FM stations reviving retro music?

In a bid to differentiate their content offering and to take advantage of popularity of old Bollywood music, radio operators have been launching standalone retro stations. We spoke to radio

Abhinn Shreshtha Aug 24, 2016 8:26 AM

Sony Le Plex HD offers 'plex experience' with 52 movie premieres

Sony Le Plex HD, SPN’s premium English movie high definition channel with its library of critically acclaimed movies, promises to offer ‘plex experience’ with unique content properties that includes 52 movie premieres over 52 weeks

exchange4media Staff Aug 24, 2016 8:11 AM

'Rajnikanth' packs a silver punch for Muthoot Fincorp

Muthoot Fincorp sold 165 kilogram of silver on the back of its association with Tamil blockbuster Kabali featuring superstar Rajinikanth

exchange4media Staff Aug 24, 2016 8:09 AM

Flipkart takes on Amazon Prime with 'Flipkart Assured'

Extensive marketing is being done, which includes full-page advertisements of the programme and two TVCs conceptualised by Lowe Lintas

Sarmistha Neogy Aug 24, 2016 8:06 AM

Internet Moguls wins digital mandate for Ramee Group of Hotels

Presently, the Ramee Group operates 42 hotels, resorts and apartments in India, UAE, Oman and Bahrain

exchange4media Staff Aug 24, 2016 8:04 AM

Maxus Content, The Viral Fever & Tata Motors bring alive ‘Tripling’ with Tiago

The association, conceptualized by Maxus Content for Tiago and The Viral Fever, aims to engage with the millennials by understanding their content consumption pattern

exchange4media Staff Aug 24, 2016 8:03 AM

SonyLIV rolls out #WohHaareNahin campaign

The video underlines how athletes have succeeded against all odds to represent the country at Sports grandest arena

exchange4media Staff Aug 24, 2016 8:02 AM