No change in the positions of the channel was observed in the urban markets. Star Plus continued to lead followed by Colors at No.2 and Zee TV at No.3. In the rural market, Star Utsav remained to be the most watched channel followed by Sony Pal atNo.2 and Zee Anmol at No.3. Big Magic replaced Life OK to acquire the eighth spot. Life OK slipped to the ninth spot in week 23

exchange4media Staff Jun 17, 2016 1:28 PM

The entire campaign emphasises on how Aaj Tak has played an important role by bringing forth some interesting facts that are eye openers for its viewers

exchange4media Staff Jun 17, 2016 1:01 PM

The second year of ‘Yaadon Mein Pancham’ will enlighten listeners about his life while paying homage to his body of work

exchange4media Staff Jun 17, 2016 12:39 PM

The amount of time people around the world devote to using mobile internet will increase by27.7% this year, driving a 1.4% increase in overall media consumption, according to Zenith’s Media Consumption Forecasts, published today. The consumption of all other media – including desktop internet – will decline, by 3.4% in total

exchange4media Staff Jun 17, 2016 12:12 PM

Mittal takes over from Terry McGraw, Chairman Emeritus of S&P Global, who will subsequently become ICC’s Honorary Chairman

exchange4media Staff Jun 17, 2016 12:11 PM

The regulator said it aimed to connect the unconnected, but raised the prospect of another battle over net neutrality

exchange4media Staff Jun 17, 2016 11:27 AM

Hendra Lesmono steps up to become the agency's Creative Chairman – a newly formed role designed to put creativity at the center of the agency

exchange4media Staff Jun 17, 2016 11:19 AM

Dentsu Aegis Network's digital agencies will be handling the digital work including digital creative, digital media , web , social, for ITC’s personal care vertical which includes well-known brands like Vivel, Fiama di Wills, Shower to Shower and Savlon to name a few

Priyanka Mehra Jun 17, 2016 9:05 AM

Shashi Sinha,( CEO - IPG Mediabrands India) Chairman, ABC speaks about what it really took to foray into digital measurement, differentiators, tackling the bots issue and concerns regarding ‘variants’ in print publications...

Priyanka Mehra Jun 17, 2016 9:02 AM

The platform combines the power of big data analytics, creative design and powerful back-end integrations to deliver personalized shopping experiences on mobile apps

exchange4media Staff Jun 17, 2016 8:13 AM

The capital will be used for enhancing customer experience, improving personalization and scaling up Mr Voonik and Vilara

exchange4media Staff Jun 17, 2016 8:12 AM

Based in Singapore, Quema brings with her, regional experience in the digital advertising industry to the table. She will be responsible for delivering scale in mobile and video advertising and will be reporting to Rohit Sharma, Founder & CEO, POKKT

exchange4media Staff Jun 17, 2016 8:10 AM

Scissons joins from Grey Canada where he was most recently Chief Creative Officer, overseeing mass consumer, digital, social and below-the-line efforts for brands including Volvo, Procter & Gamble, Diageo, Brown-Forman, GlaxoSmithKline, Post Foods and Moms Demand Action for Gun Sense in America

exchange4media Staff Jun 17, 2016 8:09 AM

Disney India brings on board 16 brands across different segments for its animated movie Finding Dory, which is the highest for any animated movie in India

Madhuwanti Saha Jun 17, 2016 8:06 AM

Nitin Kukreja, CEO, Star Sports and Ajit Mohan, CEO, Hotstar reveal how the respective platforms will be promoting 2016 Olympics, the advertisers on board and their marketing strategies for the event

Sarmistha Neogy Jun 17, 2016 8:02 AM