Date-wise News
India Today premieres India Tomorrow

Top bollywood directors create short films for the mobile generation. Imtiaz Ali, Pradeep Sarkar, Rohan Sippy, Hansal Mehta and Meghna Gulzar power #TheBigShorts through three minute films

exchange4media Staff Mar 28, 2016 2:16 PM

Aidem restructures as Co-founder & Director Aidem Vikas Khanchandani steps down

Moving forward, Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business

exchange4media Staff Mar 28, 2016 8:14 AM

PROI Worldwide partnership reports 14% growth in 2015

PROI Worldwide’s 75 Agencies reported consolidated revenue of US$ 702,768,184, earned serving a total of 6,319 clients, an increase of 30% over 2014

exchange4media Staff Mar 28, 2016 8:11 AM

Pakistan’s ‘Mauka Mauka’ campaign fails to excite

While the Indian ‘Mauka Mauka’ version has taken the India-Pak cricket rivalry to a new high, the Pakistani version seemed to be struggling to keep pace in terms of its appeal and execution

Ronald Menezes Mar 28, 2016 8:06 AM

Baba Ramdev shines with marketing asanas, top FMCG players on back foot

By setting up a Rs 2,000 crore empire of FMCG goods and making the MNC biggies as well as Indian companies sit up and take notice, Baba Ramdev with his Patanjali empire has set a new trend in motion

Neeta Nair Mar 28, 2016 8:02 AM

Vodafone Vs Airtel, the 4G war heats up

While Vodafone has got its iconic pug back to announce their 4G network, Airtel has added a humorous twist to its campaign storyline for better connect with the audiences

Sarmistha Neogy Mar 28, 2016 8:01 AM

Instagram's algorithmic timelines force brands to rework their content strategy

The current trend of algorithmic timelines by the likes of Twitter and Instagram will require brands to invest more time and money in creating better content marketing strategies, say digital agency heads we spoke with

Abhinn Shreshtha Mar 28, 2016 7:58 AM

'Batman V Superman' movie rides big on brand endorsements

The latest Hollywood release-- Batman V Superman: Dawn of Justice’, has generated interest from brands’ across categories like automobiles, airlines and FMCG products both in India and abroad to latch on to its popularity

Madhuwanti Saha Mar 28, 2016 7:55 AM

BARC Ratings: &TV: "Zee Cine Awards" on Sunday takes the slot up by 31%

In week 10 (5- 11 March, 2016) of BARC data, Micromax Asia Cup T20 Live- Bangladesh vs India-Final took the viewership up, also, the telecast of Mahashivratri special shows fuelled the hike in ratings of the slots of regional channels like Zee Marathi and Color Marathi

exchange4media Staff Mar 28, 2016 7:53 AM

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