Date-wise News
Ranveer Singh now endorses Thums Up

The campaign has been conceptualised by team Leo Burnett, led by NCD Sachin Das Burma and directed by acclaimed Hollywood Director Simon West

exchange4media Staff Dec 27, 2016 2:30 PM

Mamta Banerjee govt files FIR against Zee News editor Sudhir Chaudhary

According to Sudhir Chaudhary, Senior Editor at Zee News, the FIR, which includes some non bailable sections was filed against Chaudhary as well as a Zee News reporter and a cameraperson for covering the Dhulagarh riots in West Bengal.

exchange4media Staff Dec 27, 2016 1:59 PM

Del Monte launches new social media campaign

This Christmas, Del Monte inspires sweet lovers to create delicious desserts with #SweetEscapades

exchange4media Staff Dec 27, 2016 12:34 PM

Housing.com and Tata Housing sign strategic, first-of-its-kind deal

The deal to build exclusive, end-to-end marketing platform is the third partnership between Housing.com and Tata Housing

exchange4media Staff Dec 27, 2016 12:22 PM

Gaana can now be accessed in 9 Indian languages

The app will now be accessible in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Punjabi, and Bhojpuri

exchange4media Staff Dec 27, 2016 11:14 AM

Ola launches #PeekeMatChala campaign

The campaign is in line with their continued efforts against drunken driving

exchange4media Staff Dec 27, 2016 10:29 AM

NowFloats announces new senior management hires

Lohar will be managing end to end business lifecycle from sales, customer support, ops, renewal and operations while Goyal will be in charge of growth hacking and Digital Desh program

exchange4media Staff Dec 27, 2016 8:37 AM

Rewind 2016: Increased ad spends & bang-on marketing strategies help Chinese handset makers gain market share

From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year

Sarmistha Neogy Dec 27, 2016 8:34 AM

Delhi HC grants EEMA court stay against unregistered music licensing bodies

EEMA’s battle is against exploitation by the unregistered copyright societies, which charge ‘royalty’ for music played out at events

exchange4media Staff Dec 27, 2016 8:20 AM

Sandeep Tomar joins ZOPO as National Business Manager

Sandeep Tomar brings with him 12 years of rich experience in the telecom industry and is credited with developing unique business models for many successful brands.

exchange4media Staff Dec 27, 2016 8:15 AM

Guest Column: FY16 a great year from revenue perspective; radio grew 14%: Prashant Panday, ENIL

As the year 2016 comes to an end, Prashant Panday, MD & CEO, Radio Mirchi shares the key highlights and trends that fuelled the growth of the FM radio industry

Prashant Panday Dec 27, 2016 8:12 AM

Bitcoins usage catches up as consumers seek ways to wade cash crunch

Bitcoin start-ups in India witness spike in user registrations post demonetisation

Venkata Susmita Biswas Dec 27, 2016 8:09 AM

Despite demonetisation blues, Bollywood refuses to cut on marketing spends

While the recently released movie Dangal is wrestling to defeat the demonetisation blues in Bollywood, the good news is that filmmakers are not compromising on their marketing spends despite the cash crunch.

Ruhail Amin Dec 27, 2016 8:06 AM

I don't have the liberty to change my targets: Sandep Amar, CEO, Express Digital

Amar claims that Express has registered 100% growth both in terms of revenues and traffic.

Saif Ahmad Khan Dec 27, 2016 8:03 AM