Advertisement and Tata Housing sign strategic, first-of-its-kind deal

The deal to build exclusive, end-to-end marketing platform is the third partnership between and Tata Housing

e4m by exchange4media Staff
Published: Dec 27, 2016 12:22 PM  | 3 min read and Tata Housing sign strategic, first-of-its-kind deal

Innovative real estate platform and Tata Housing, a subsidiary of TATA Sons Limited, have signed a multi-level, strategic partnership deal, through which will offer a full stack solution by creating an exclusive, integrated pan-India brand platform. This platform will showcase their current inventory (premium homes as well as Tata Value Homes) as well as the exclusive launch of their upcoming projects. The deal is considered to be the biggest of its kind in terms of delivery and scale of services being deployed.

As part of this partnership, will implement a wide gamut of solutions that include interactive tools like Virtual Reality, creation of exclusive content through design studio, leveraging Housing news, IREF platforms as well as’s events and brand platform. The partnership will also entail working jointly with Tata Housing to develop new and innovative solutions to manage the home buyer experience across online and offline channels.

This platform will offer users an unparalleled and seamless access to an inventory of properties across all major cities in India on a single integrated platform across premium and affordable segments. As part of this agreement, Tata Housing would also be deploying some of these solutions and technologies on their digital platforms. From Tata Housing’s perspective, the brand will get exclusive access to users of augmenting their reach, which would be further enhanced through’s call centre and channel partners including broker ecosystem.

Speaking about the partnership, Mani Rangarajan, Chief Business Officer,, said, “Tata Housing is one of India’s most trusted names in the real estate sector and has been on the forefront of leveraging technology in the space. Technology and trust are also two of the most crucial pillars on which was founded, which makes this partnership all the more special for us. The deployment of a solution of this nature and scale is unprecedented in India and we are certain that it will change the way we buy homes. We have had a long-standing association with Tata Housing and look forward to strengthening the relationship in the years to come.”

Commenting on this, Tarun Mehrotra, Head Sales and Marketing at Tata Housing, said, "The way we buy homes has evolved over the last few years due to the advent of technology and the emergence of the digital platform. This partnership will not only give us a much wider reach, but will also enhance the overall home-buying experience for our customers. has a very deep understanding of this space and is best suited for a strategic association of this nature. We look forward to working with them to make a substantial contribution to the real estate landscape in India.”

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