The deal to build exclusive, end-to-end marketing platform is the third partnership between Housing.com and Tata Housing

exchange4media Staff Dec 27, 2016 12:22 PM

Brands in the categories ranging from airlines, to fashion apparels, network providers and watch makers have come out with special campaigns and marketing initiatives to celebrate International Women’s Day.

exchange4media Staff Mar 8, 2016 8:50 AM

The festival will see over 400 partners offering products on discount for three days till Friday

Ankur Singh Dec 10, 2014 7:53 AM

The Awards will reward creativity in newspaper advertising across 21 categories. 497 entries were received from across agencies, publications and companies

exchange4media Staff May 15, 2014 9:00 AM

Measurability needs to be looked into & the industry should set independent measurement metrics & have transparency in dealings, says Tata Housing’s Rajeeb Dash

Simran Sabherwal Nov 4, 2013 8:25 AM

"Google Network is like Hotel California," said a marketer, explaining it is a one-stop destination. So what will happen to brands if Google decides to take a break for a day?

Priyanka Nair Jul 24, 2013 8:03 AM

Apart from the Spanish-themed experiential marketing campaign, print, outdoor & social media platforms are also being used; ad spends pegged at Rs 1 cr

Deepa Balasubramanian Jul 15, 2013 8:26 AM

Simple creative & strategic long-term location choice has made Tata Housing’s latest outdoor campaign for its Aveza project stand out amid the clutter

Priyanka Nair Jun 8, 2013 8:09 PM

Entering into long-term deals & taking the innovative route are two ways in which brands are looking at using their monies wisely on outdoor

Priyanka Nair Jun 5, 2013 8:12 PM

Marketers Rajeeb Dash, Madhumita Datta and Shraddha Nathani share what the outdoor industry needs to work on to win their trust in the long run

Priyanka Nair Apr 3, 2013 7:40 PM

The real estate brand has executed a six-month long campaign at 10 strategic outdoor sites in twin cities of Bhubaneswar & Cuttack

Priyanka Nair Apr 2, 2013 8:20 PM

Rahul adds fun and drama to the show. Also, he makes an effort to dance even though he isn’t a dancer, says Rajeeb Dash of Tata Housing

Synjini Nandi Feb 20, 2013 8:20 PM

As part of the campaign, a public art installation of a Gandhian ‘Charkha of Progress and Sustainability’ was unveiled at the Kankaria Lake in Ahmedabad

exchange4media Staff Jan 14, 2013 2:24 AM

The win comes on the back of a multi-agency pitch and evaluation. Tata Housing has planned a 360 degree communications perspective

exchange4media Staff Dec 1, 2012 9:26 PM

OOH occupies almost 50% of ad space in a real estate brand’s media mix. However, not much eye-catching work has been seen from this category

Priyanka Nair Nov 28, 2012 7:36 PM

“Vogue’s campaign has smart creatives that are placed strategically to generate maximum mileage for the brand,” says Rajeeb Dash of Tata Housing

Priyanka Nair Oct 11, 2012 8:43 PM

The company has developed a Facebook app to promote its township project ‘La Montana’, which is based on Mediterranean lifestyle of Spain

Saloni Surti Sep 5, 2012 7:29 PM

After coming up with a series of OOH initiatives for Tata Housing’s various properties, DDB Mudra Max has again helped the brand create buzz in Mumbai and Thane

Priyanka Nair Apr 2, 2012 9:54 AM

Isobar has bagged the digital duties of Tata Housing’s La Montana and New Haven projects. The agency will be handling the brands’ display and social media strategies.

exchange4media Staff Apr 6, 2011 8:56 AM