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Venkata Susmita Biswas

Venkata Susmita Biswas

When brands connect with consumers from the heart, they reciprocate: Samsung India CMO

Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Spotlight: How well can Branded Content solve strategic business problems?

Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded conte...

e4mChillout: Theatre actor, fun-loving father, experimental cook: Some of the many faces of Rohit Malkani

The Executive Creative Director at Law & Kenneth Saatchi & Saatchi moonlights as a theatre artist and his 8-year-old daughter has taken after him alre...

Akshay Kumar-HUL ask users to choose #SahiAyurved in new ad

The ad features Akshay Kumar, the brand ambassador for Lever Ayush

Amazon.in is now the one-stop-shop for third-party product launches

Over the last two years Amazon.in has doubled the number of third-party product launches and hopes to once again double the number of brands in 2017

If we reward awards, culture of the organisation will go for a toss: Anil S Nair

The CEO and MD of Law & Kenneth Saatchi & Saatchi talks shop on his appointment to the Saatchi & Saatchi Global Leadership Team, winning awards at Can...

Bisleri battles look-alikes with vernacular labels

Bisleri is investing Rs 50-60 lakh on introducing bottles with dual-language labels across the country

How social media increased BankBazaar's consumer engagement

BankBazaar has increased its marketing spends on digital by 15–20%

The consumer is hooked on to content all day long: Jignesh Maniar, Onads Communication

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

What's common between Baba Ramdev, Trivago Guy and Steve Ballmer?

They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy

Independence Day campaigns that said it all

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Our next acquisition will be a digital marketing agency: Harris Thajeb, Chairman, DAN Indonesia

DAN Indonesia's last acquisition of Indonesian independent ad media group Dwi Sapta has made them the number two agency in Indonesia. Harris Thajeb ta...

Ace Boxer Vijender Singh is the Face of Patanjali Health Drink - Power Vita

The marketing campaign for the new product is led by a TVC conceptualised by DDB Mudra North

We want this campaign to change behaviour and get more users on Uber: Sanjay Gupta, CMO, Uber India

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost...

Patanjali to significantly increase ad spends in 2017

Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

We set aside 10-15% spend for content marketing: Aparna Mahesh, CMO, FreshMenu.com

One of the marketing initiatives by FreshMenu.com includes a recently launched magazine produced in partnership with DontBeContent

Bar soap ads shun falling rose petals for grit and grime

Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication

We want to triple ourselves this year to reach the $3 million mark: Barin Mukherjee, Co-founder, DigitalF5

The company that began with two people is now 53 members strong and expects to triple itself this year to reach the $3 million mark

Ad-spends see minor short-term decline due to GST

As July draws to a close, we take a look at how marketers reacted to the new tax regime

Amagi Media will launch Thunderstorm technology in India by October

Baskar Subramaniam, Co-founder, Amagi says that the technology works in real-time and inserts ads seamlessly within the content stream, rendering ad-b...

Parle Products takes on counterfeiting with latest campaign

Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery

IAA tour of Israel to focus on imbibing start-up culture

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

e4mChillout: Table Tennis is akin to meditation for Vivek Bhargava!

Vivek Bhargava, CEO, DAN Performance Group, is a national-level Table Tennis champion, has won a game of chess against Viswanathan Anand, and is learn...

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