Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Venkata Susmita Biswas Sep 20, 2017 7:48 AM

Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded content is well-poised to solve strategic business problems

Venkata Susmita Biswas Sep 11, 2017 7:37 AM

The Executive Creative Director at Law & Kenneth Saatchi & Saatchi moonlights as a theatre artist and his 8-year-old daughter has taken after him already

Venkata Susmita Biswas Sep 9, 2017 8:13 AM

Over the last two years has doubled the number of third-party product launches and hopes to once again double the number of brands in 2017

Venkata Susmita Biswas Sep 4, 2017 7:50 AM

If we reward awards, culture of the organisation will go for a toss: Anil S Nair

The CEO and MD of Law & Kenneth Saatchi & Saatchi talks shop on his appointment to the Saatchi & Saatchi Global Leadership Team, winning awards at Cannes and more

Venkata Susmita Biswas Aug 31, 2017 7:53 AM

Bisleri is investing Rs 50-60 lakh on introducing bottles with dual-language labels across the country

Venkata Susmita Biswas Aug 29, 2017 2:05 PM

BankBazaar has increased its marketing spends on digital by 15–20%

Venkata Susmita Biswas Aug 28, 2017 7:55 AM

They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy

Venkata Susmita Biswas Aug 22, 2017 7:40 AM

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

Venkata Susmita Biswas Aug 16, 2017 8:32 AM

DAN Indonesia's last acquisition of Indonesian independent ad media group Dwi Sapta has made them the number two agency in Indonesia. Harris Thajeb talks about his goals for 2020 and the digital way forward

Venkata Susmita Biswas Aug 16, 2017 7:31 AM

The marketing campaign for the new product is led by a TVC conceptualised by DDB Mudra North

Venkata Susmita Biswas Aug 11, 2017 8:06 AM

Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.

Venkata Susmita Biswas Aug 10, 2017 7:42 AM

Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

Venkata Susmita Biswas Aug 9, 2017 7:54 AM

One of the marketing initiatives by includes a recently launched magazine produced in partnership with DontBeContent

Venkata Susmita Biswas Aug 7, 2017 8:02 AM

Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication

Venkata Susmita Biswas Aug 4, 2017 7:50 AM

The company that began with two people is now 53 members strong and expects to triple itself this year to reach the $3 million mark

Venkata Susmita Biswas Aug 2, 2017 8:15 AM

As July draws to a close, we take a look at how marketers reacted to the new tax regime

Venkata Susmita Biswas Aug 1, 2017 7:33 AM

Baskar Subramaniam, Co-founder, Amagi says that the technology works in real-time and inserts ads seamlessly within the content stream, rendering ad-blockers ineffective

Venkata Susmita Biswas Jul 27, 2017 7:46 AM